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Yahoo | PalatnikFactor.com

Archive for the Yahoo Category

Tiger Woods Saves Yahoo’s 2009 4th Quater

December 9, 2009 by Pablo Palatnik  |  1 Comment

Tiger Woods Saves Yahoo's 2009 4th Quater

While Tiger Woods may be seeing his downfall from his personal brand but as we all know, scandals make for big media coverage. I think Tiger Woods

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How Yahoo Does its SEM and SEO

September 3, 2009 by Pablo Palatnik  |  1 Comment

Here is a great video from WebProNews which interviews David Roth, director of Search Marketing at Yahoo! Very informative and interesting to hear someone from Yahoo speak out about their SEM and SEO efforts. More WebProNews Videos

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Yahoo Web Analytics Now Available for Search and Display Advertisers

May 2, 2009 by Pablo Palatnik  |  No Comments

As search marketers, we cannot get enough analytics data. You want to be successful in this game? Get as MUCH INFORMATION as possible, its that simple. Knowledge is power and with the right info, you can get the right results. Yahoo is now offering web analytics on its own platform and looks cool just from [...]

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Soup Up Your Yahoo Organic Search Listing

March 13, 2009 by Pablo Palatnik  |  2 Comments

As you may have noticed in the past couple of weeks or maybe less, Some search results on Yahoo are turning up images next to the listing which really enhances it and by far captures the eye of the user more than listings without an image, I’d say. I’ve noticed this change and yesterday Yahoo [...]

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Include Your Website/Blog in Yahoo News

September 5, 2008 by Pablo Palatnik  |  4 Comments

One great source of traffic that is not easy to come by is including yourself as an authoritative news source to the engines. As people search almost everything online in either Google, Yahoo, or MSN, they also turn to the engines for their news source. Like Google, it is possible to get your website included [...]

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Yahoo and Intel Bring The Internet To Your Television

August 22, 2008 by Pablo Palatnik  |  1 Comment

The future is now. Yahoo and Intel (Designs, develops, manufactures and markets microcomputer components of desktop and server systems) have announced what they are calling the “widget channel,” which will be an optimized television application designed for TV and other electronic consumer products. (has nothing to do with Yahoo and Intel Widget channel but I [...]

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Advertise on Walmart.com via Yahoo

June 6, 2008 by Pablo Palatnik  |  No Comments

In the latest effort to placate restless investors, Yahoo president Sue Decker has laid out plans for building the company’s online advertising , including a deal to sell all the display and video ads on Walmart.com. This seems like a great contextual advertising opportunity for many advertisers who are looking to really increase traffic and [...]

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Yahoo: “A Self-Destructing Doomsday Machine”

June 5, 2008 by Pablo Palatnik  |  No Comments

The Yahoo and Microsoft saga now continues to be a battle, and being watched very closely by Wallstreet and its stock holders and analyst. It is still beyond me and has always shocked me how Yahoo can’t just seem to really push forward and get ahead and really compete against its main competitor, Google. Yahoo [...]

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Google or Yahoo for Movies?

June 4, 2008 by Pablo Palatnik  |  No Comments

Google or Yahoo for Movies?

I’m not sure if this is new or not from Google search, but if you type in the name of a movie, the first result will be a search result to show you the movie trailer of the movie you’re searching for and allows you to enter your zip code to show you local show [...]

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Yahoo!: Doomed For Failure?

January 30, 2008 by Pablo Palatnik  |  No Comments

If you’ve been keeping up with certain blogs and news, Yahoo is cutting down on jobs and for the past year or two, because of Google, has been in shaky territory. Here is what bothers me more then anything else, how does the property on the net with the most traffic have such a hard [...]

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Yahoo Enhances Ad Testing To Panama Platform

September 7, 2007 by Pablo Palatnik  |  No Comments

Panama has yet encountered another change in its platform to make it easier and more efficient for marketers to create multiple ads. If you asked me 3 days ago what I would change to make it more efficient, it would be the ad writing portion of the platform which took SO LONG to create a [...]

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