FaceBook Analytics and Advertising - Apps Are In!

Written by Pablo Palatnik on October 4, 2007

Want the real facts on Facebook apps and advertising? What are some of the major App players doing? Check out ADONOMICS.

If you’re a software developer up-to-date on online trends and so fourth, then you’ve thought about developing a Facebook application. If you’re an online marketer, you know the power of Facebook and what the applications mean in terms of opportunity to capitalize on one of the fastest growing website in the world right now.

The New York Times reports all about the craze with Facebook and what some of the big players in the Application field in the market have done to hit it big with Facebook users.

Here are what I think are the most important quotes:

“Some developers report earning tens of thousands of dollars in advertising with the applications they have created”

“Nevertheless, Silicon Valley venture capitalists are creating funds devoted entirely to investing in Facebook tools. Internet entrepreneurs are shifting their businesses to focus on the social networking site. Some of the most popular applications are being sold, sometimes for hundreds of thousands of dollars — but only when buyers’ and sellers’ ideas about the potential of Facebook are similar.”

“chief executive of RockYou, based in San Mateo, Calif., said the price would be high for anyone who wanted to buy his 20-person company’s most popular Facebook widget, Super Wall. “If you told me you were going to write me a check for $10 million, I’d say, ‘Forget it,’” said Mr. Tokuda, 41.”

“Mark E. Zuckerberg, announced a new investment fund, the FB Fund, to give grants of up to $250,000 to developers creating new tools for the site.”

“The iLike tool, which lets users post clips of their favorite songs, has since been added to the pages of 8.6 million of the service’s 43 million users, and it gets twice as much traffic as iLike’s year-old Web site.”

If you’re a Facebook Apps developer…Contact me…I have a million dollar Idea!!! Would love to speak with you.

Microsoft Acquires Shopping Engine JellyFish

Written by Pablo Palatnik on October 2, 2007

I love when Microsoft makes new acquisitions…just goes to show they are still very much alive in the game and struggle to always maintain and grow their market share. I spoke to an AdCenter rep last week comparing Google’s Quality Score to MSN’s Live Search and we started talking about Market Share as well. I belive he told me Live Search has seen about a 900% search increase in the past few months and reiterated how new LIVE was to the advertising game in terms of their PPC platform, etc.

Why is this important? I think this acquisition is to ramp up the search with shopping search, a great vertical angle to the engine. Google had its chance with Froogle, which i actually sold about 3 item and really liked it…it was a simple platform but I guess just didn’t go well with users.

Jellyfish really looks like a plain old shopping website but I have heard of it before. What’s different about this site than other comparison shopping engines? “You use Jellyfish.com just like you would any other shopping search engine to find the right product at the best price. But when you actually buy something from a store in our engine, we share at least half of what we earn by connecting you to that store.” WOW…great business model..especially to consumers…buy something and get paid for it…just giving you a nice big coupon. It’s said the revenue share is about 20-40%, but I’d have to dig deeper on that stat.

The incentive is there for the buyer…let’s see what MSN can do to really make this platform a part of their search and how well they can integrate it.

WHAT’S YOUR TAKE?

The Next Internet Millionaire- Finally an Interesting Reality Series

Written by Pablo Palatnik on August 20, 2007

Joel Comm, one of internet’s most popular entrepreneurs within the industry has launched a reality show online, The Next Internet Millionaire. I had the chance to see Joel speak at the Affiliate Summit here in Miami this summer.

Joel has done some impressive things online such as start ClassicGames.com which was acquired by Yahoo! in 97’ and now is Yahoo! Games. Also, Joel wrote a NY Time Best-Seller book, The Adsense Code.

This is pretty exciting as it’s at least the first time a show online launches that I’ll be watching every time there is a new episode. There are 12 contestants competing for a grand prize of 25k cash.

The first episode is already out and I enjoyed it. The most interesting I found in the episode that I think we can ALL apply is SimpleOlogy, the simple science of getting what you want. The example put fourth was to make two points, map out your day, and make a point from start to finish. For every time you do something to meet your end goal in your day, you keep making that line straight. Every time you deviate from that point, you make the line skewed. The shortest way between two points is a straight line.

Thought of the day: In our complicated lives, we forget the simple things can make the biggest difference.

Watch the first episode HERE.