PalatnikFactor.com » Viral Marketing

Burger King Values Your Facebook Friends at .37 Cents

Pablo Palatnik — Mon, 12 Jan 2009 16:21:15 +0000

Facebook applications are still a great way to advertiser, promote, and brand your product or company. Take the latest example of Burger King promoting their new Angry Whopper burger which retails at $3.69 (plus tax) I’m sure.

So, what this new application Burger King as put out on Facebook getting the attention of the many media outlets?

It’s called WHOPPER SACRIFICE. When you install the application on your Facebook profile, you have to get rid of 10 friends in order for you to receive a free Angry Whopper coupon by mail. That means, for every friend you delete, that friend is worth .37 cents to BK.

Although this idea may bring some negative advertising, I find it quite genius and interesting. For one, we still see the use of social media being used by bigger and bigger companies when it was just small companies or individuals trying to pull viral stunts to blow up a product or brand.

“Facebook is an amazing way to keep current with your friends, but it’s becoming more of a popularity contest with how many friends you have as the barometer,” said Mr. Gies. “We wanted to be part of its momentum and growth, but in an inverse way.” (Quote taken from NYTimes.com article)

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2.5 Million Hits in 48 Hours – Sexually Transmitted Viral

Pablo Palatnik — Wed, 05 Nov 2008 15:20:33 +0000

A while ago, a friend sent me a link to what I thought was one of the most interesting, edgy viral campaign I’ve seen by a company. As you will see in the new OMMA magazine, there is a piece on the ad Diesel put out created by the Viral Factory which did an incredible job.

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This is an 80-second clip which got 2.5 million hits in 48 hours and now has more than 10 million hits (estimated between YouTube.com which it was banned from several times and Break.com)

This was done to celebrate Diesels 30th anniversary and although this might not drive sales up, this is definiately a great branding strategy.

The Jewish Viral Campaign for Obama: The Great Schlep

Pablo Palatnik — Thu, 25 Sep 2008 19:43:27 +0000

As most of you already know, the web has become just as big as any other media source for presidential campaigns to happen. Both Obama and McCain persue this venue through search engine marketing, social media, and more.

The Great Schlep from The Great Schlep on Vimeo.

Not only do candidates make their case, but many of their supporters do as well. The Great Schlep is the lastest to come out as a viral campaign in favor of Obama, NOT PAID FOR by Obama but aims at turning the jewish older vote in Florida to Obama.

This campaign is spread quick, especially in Florida. I will update this post with some stats if I can.

Who Has Americas Best Public Restroom?

Pablo Palatnik — Mon, 09 Jun 2008 18:51:37 +0000

Cintas, a corporation that makes bathroom supplies and products has launched a campaign to select the best restroom in America. The public can now vote at BestRestRoom.com.

Great marketing technique to go viral if it does.

What Makes a Public Restroom Great?
You may not have considered such a question before. But think about it. When you walk into an exceptional restroom, you know it. The cleanliness, the style, the amenities â€“ itâ€™s unexpected, but certainly appreciated. It tells you that the organization that created this inviting atmosphere must really care about you. A great restroom takes many forms, as youâ€™ll see when you visit the ABR Hall of Fame.

Man Goes Crazy in Office – Best Viral Videos are Those Unplanned

Pablo Palatnik — Wed, 04 Jun 2008 04:27:59 +0000

So much time is now being dedicated to coming up with some good content to make a video go viral. It has worked for very few and the payout can be huge. Many companies try to make video content online go viral as they dedicate money, time, and resources to trying to make viral campaigns a success…most fail.

Office Worker Goes Absolutely Insane – Watch more free videos

Anyway, I was just on Digg and came upon this video which is a must see, almost looks unreal. I think the best videos that go viral are those unplanned. This video will go around the net for a bit, especially through office emails.

Capitalize Your Viral Campaign

Pablo Palatnik — Sun, 30 Mar 2008 16:59:28 +0000

So, you can just get a digital camera or whatever and put a video up that you made and BAM, 13 million views can happen. If you have no intention of anything, that’s fine…but why not capitalize on that? As easy as it may seem for a video to go viral, it’s really not. It really has to stick and be something that really catches on, and I’d say most things don’t and if they do, they last for a very short period of time.

I’ll give you what is the latest thing that was shown to me that when I watched it, I wanted it to show to other friends. At the same time of watching it, the whole time I kept thinking, “how are they making money of this?” Sure, not everything people do is to make money, if not the world would suck, right? But still, if you have the chance too, why not?

Warning: This video contains Graphic Language:

The video is called “My New Haircut” and it’s a guy making fun of New York/Jersey guys that all pretty much somehow, grow up to be the same, its a stereotype. I AM NOT STEREOTYPING but I have met a few of these characters in my life so the video is funny. Since it caught on and I believe this came into the scene a few months ago, many have replicated the same video with their own stereotypes of Asians, Jews and others.

My New Haircut – Jewish Edition (over 1 million views so far)
My New Haircut- Asian Edition (Over 2 million views so far)

Back to my point, where is the money in all this? Or, how could he have capitalized on this video? A website or a blog would have been a great way to start. Blogging about this stereotype or basically making a site or blog revolve around this video could have been a score with the amount of hits and links it’s getting. A few Adsense ads would make you money or I think making a Zazzle site with some merchandise based on this could have done well.

Getting to the point, if you see you’re video is catching on, think fast because there are ways to make a quick or maybe long lasting buck from a video going viral.