Cintas, a corporation that makes bathroom supplies and products has launched a campaign to select the best restroom in America. The public can now vote at BestRestRoom.com.
Great marketing technique to go viral if it does.
What Makes a Public Restroom Great?
You may not have considered such a question before. But think about it. When you walk into an exceptional restroom, you know it. The cleanliness, the style, the amenities – it’s unexpected, but certainly appreciated. It tells you that the organization that created this inviting atmosphere must really care about you. A great restroom takes many forms, as you’ll see when you visit the ABR Hall of Fame.
So much time is now being dedicated to coming up with some good content to make a video go viral. It has worked for very few and the payout can be huge. Many companies try to make video content online go viral as they dedicate money, time, and resources to trying to make viral campaigns a success…most fail.
Anyway, I was just on Digg and came upon this video which is a must see, almost looks unreal. I think the best videos that go viral are those unplanned. This video will go around the net for a bit, especially through office emails.
So, you can just get a digital camera or whatever and put a video up that you made and BAM, 13 million views can happen. If you have no intention of anything, that's fine…but why not capitalize on that? As easy as it may seem for a video to go viral, it's really not. It really has to stick and be something that really catches on, and I'd say most things don't and if they do, they last for a very short period of time.
I'll give you what is the latest thing that was shown to me that when I watched it, I wanted it to show to other friends. At the same time of watching it, the whole time I kept thinking, "how are they making money of this?" Sure, not everything people do is to make money, if not the world would suck, right? But still, if you have the chance too, why not?
Warning: This video contains Graphic Language:
The video is called "My New Haircut" and it's a guy making fun of New York/Jersey guys that all pretty much somehow, grow up to be the same, its a stereotype. I AM NOT STEREOTYPING but I have met a few of these characters in my life so the video is funny. Since it caught on and I believe this came into the scene a few months ago, many have replicated the same video with their own stereotypes of Asians, Jews and others.
Back to my point, where is the money in all this? Or, how could he have capitalized on this video? A website or a blog would have been a great way to start. Blogging about this stereotype or basically making a site or blog revolve around this video could have been a score with the amount of hits and links it's getting. A few Adsense ads would make you money or I think making a Zazzle site with some merchandise based on this could have done well.
Getting to the point, if you see you're video is catching on, think fast because there are ways to make a quick or maybe long lasting buck from a video going viral.
