The Best Commerical on YouTube and It’s Parody Hitting Huge Numbers

Written by Pablo Palatnik on June 12, 2007

At the Future of Online Advertising convention in New York last week, a commercial was shown to the attendees to show the power in YouTube of not only delivering traffic, but branding as well.

There will be a growing number of opportunities of marketers in the online video space as the net and its technology evolves, and that’s really one place we’re headed now, besides the virtual online world.

Dove Evolution

You might have already seen this, but those of you who haven’t, I thought this was REALLY cool. This is a commercial called, “Dove Evolution”, a 75-second viral film created by Ogilvy & Mather, Toronto, was uploaded to YouTube on Oct. 6, 2006. Since than, it has been played more than 4 million times, got TV and Print media exposure, one of the most blogged about videos and more links than you can imagine. This was a campaign for real beauty for women and only cost about $50k to make! 4 million views and for $50k…good tradeoff?

MarketingVox stated, “The numbers that will definitely grab advertisers’ attention is that a 30-second spot for the 2006 Super Bowl cost $2.5 million, but there was no cost for Dove to upload “Evolution” to YouTube”

Slob Evolution:

For The Extended Post On This Article Please Visit: The Future Of Online Video Advertising For Online Marketers

Future Of Online Video- A Mark Cuban Point Of View

Written by Pablo Palatnik on May 16, 2007

If theres one guy I admire, It’s Mark Cuban. Owner of the Dallas Mavericks, Co-Founder of HDNet. In 1995 Cuban founded Audionet, which boradcasted live games and events over the internet. Yahoo! aquired Cuban’s company giving him $5.04 BILLION in stock. Cuban was also an investor in Weblogs Inc., which was aquired by AOL.

To me, this guy is one of those people that can not only see the future, but helps build it. His vision is one many in Business pay attention to because he’s got a good proven track record. His reputation proceeds him as a “bad-boy” as owner of his NBA team, the Dallas Mavericks. When it comes down to business, Cuban is one in a million.

Cuban spoke at the Congressional Future Of Video Hearing. Thought everyone should give it a listen…see what you think.

Cuban gets a little technical with the argument on current bandwidth situations. He also talks about the evolvement of the internet becoming web 2.0 mentioing Myspace, Facebook, Digg, etc, “not technological breakthroughs, advanced programming”. He finishes, “reality is, technology improves where theres great opportunity, …where its happening is in aquisition devices for digital video.”