It's the 2nd annual YouTube awards and the winners have been announced. There is one particular video that really struck a chord with me and rightly so, it has won for the category, "Eyewitness".
It is one of the video's that you think only the discovery channel or national geographic would have, but that is the beauty of video online. Anyone can capture amazing things as the world has for years, but now it is so simple to make it seen by literally millions of people.
If you're an animal lover like myself, you may want to close your eyes while watching this video but at the same time, appreciate the nature of it. This is mother nature at its best.
YouTube is the main source of video distribution and video plays on the net. You can find anything from home-made clips to scenes from movies, news, and basically anything you can think of to watch is on YouTube.
The video space is part of what is social media because of its interaction but also because many videos and as technology advances and gets easier to use, more and more people will make video for the web. But what happens when you go to YouTube? YouTube is basically the largest search engine for video on the web so you have to search for what you are looking for. Like many search engines that are coming out as well as many social networks, we will begin to see the video space be segment by category.
Let me give you an example. GodTube, reported by ComScore, was named the fastest growing U.S. website in its first month of launch. GodTube, as you can guess by the name is a video site to watch videos on religion. What a great idea to segment this space out (the religious space) to have its own site.
This post is inspired by a video maybe a lot of you saw already, but I’m sure a lot of you haven’t.
As ANY bubble eventually burst, the web 2.0 bubble is growing. Search engines (Google) and social media sites (Myspace, Digg, Facebook) are changing the landscape of the internet.
If you haven't looked into online video advertising/marketing, it's time you do. Online video is not a trend and only growing year after year. Check out my latest podcast HERE.
Okay, if you haven't seen the Chris Crocker YouTube clip titled, "Leave Britney Alone"…You may be living under a rock or don't watch late night TV or the Soup on E!
{Video Clip Contains Profanity}
You may look at this clip and think…"this guy is an idiot"…well MAYBE NOT. As dumb and ridiculous as this video may seem, it has been a genius marketing tactic by this guy. He had videos prior to this and this just took him all the way to the top with MILLIONS of YouTube views and appearances and publicity on late night shows like Jay Leno and Jimmy Kimmel.
Now, If he knew a bit about online marketing, this guy could have made thousands of dollars over night with this video through ads, etc. I may just start thinking of crazy videos to put up on YouTube and chart my results here.
I had a post that was/is probably my most popular post to date, "The Best Commerical on YouTube and It’s Parody Hitting Huge Numbers." I'll start blogging on my favorite commercials…who doesnt enjoy a good commercial? As a marketer, of course, I love commercials…good ones that is.
Nike released thier new commercial this weekend in thier "leave nothing" campaign. I have to say, this commercial is insane! If you get a chance, watch it in HD somewhere. They (Michael Mann) did a great job at actually taking us inside the field. Maybe a similar concept has been done before, but this commercial takes it to another level.
As Marketing Daily reports (Media Post), " The company says this year's version, themed "Leave Nothing," "captures the essence of football–pouring heart and soul into every day and every play, leaving nothing on the field by game's end."
