Finally! I’m on Twitter…Follow Me.

Written by Pablo Palatnik on March 11, 2008

So, after ALL the buzz and actually, this is a site where the buzz about it keeps increasing, I decided to join Twitter. Many online marketers are on Twitter, well, I think now people actually like it but many have joined it to see how they could “game it” and see how it could work towards our benefit or the benefit of clients.

I see why it could work towards generating traffic and buzz now. People can know what you’re doing and can actually see your interactions with others. It seems like a great tool for big companies to keep close interaction with their followers, or even better yet, seems like a VERY powerful tool for bloggers.

Barak Obama has a Twitter account, what a smart move.

Hit me up on Twitter HERE or leave me a comment with your twitter address. If I can figure something cool on it (game it =) somehow) I’ll let you know.

Zuckerberg Reveals Financial Details of Facebook

Written by Pablo Palatnik on February 4, 2008

Finally, Zuckerberg made public the financial details of the social media giant Facebook which many have been awaiting on the speculation of the company going public and the big money Microsoft paid for a share of the company.

These numbers were recorded by Kara Swisher of All Things Digital. These figures were reported on an open call to employees.

Some highlights as reported by allthingsd.com:

“Revenue for Facebook for 2007 will be $150 million, as has been widely reported. But for 2008, Zuckerberg projected revenue to be increased to $300 million to $350 million.

More interesting was the news that Facebook would spend $200 million next year on capital expenditures, which is a whole lot of servers.

By the way, more expenses, noted chatty Mark, those employee levels would rise to more than 1,000 in 2008 from 450 now.”

Doesn’t seem too much in revenue for the giant that Facebook is and may have been a bit overvalued by Microsoft when buying a share of the company. Facebook has launched Facebook ads in Q4 of 2007 and should see a higher revenue in Q1 of 2008, let’s remember, Facebook hasn’t really focused too much on capitalizing on the site. Plus, if you count the monetization by app developers, it could well overexceed that $150 million figure.

Make Money with Your Facebook Profile

Written by Pablo Palatnik on December 18, 2007

OK, so ever since I got a Myspace profile I tried everything possible to get adsense code in there with my publisher ID so I can make money of the clicks…unfortunately that never happened.

I always thought advertisements on the profiles should be shared with the user, after all, we put all the time and effort in getting our own traffic, designing our site, etc.

Ads-Click, a company from Switzerland which has some presence in the U.S., has developed a Facebook application for users that allows users to put a code and deliver targeted ads to their users sharing 80% of the revenue (80% goes to you.) So, depending on your content from your profile and that of your visitor, it will display a relevant ad by text I believe, once they click, you get 80% of that click and 20% goes to them.

{If Facebook and Myspace offered this to their users with Adsense or any other contextual ad programs, there would be more of an incentive for profile users to drive traffic, refer friends, etc. I guess it comes down to SPAM and how the public will react}

It is called MicroSocialAds and should be out soon. How will Facebook react to this if they do? Facebook not getting a cut of advertising done through their site?

Paramount Releases Jackass 2.5 Free Online

Written by Pablo Palatnik on December 17, 2007

Good content = visitors. Visitors = advertising. Advertising = money. Great content = a lot of visitors. A lot of visitors = Big advertising.

“Paramount Pictures, MTV and Blockbuster have partnered to distribute the latest feature length film from the daredevil reality franchise in an ad-supported environment,” reports ClickZ.

ClickZ also reports, “From December 19th through the 31st, the film will be distributed by movie rental firm Blockbuster’s Movielink service as a streaming video over Microsoft’s Silverlight media player. The movie won’t be directly available from Blockbuster, but instead will be distributed by the movie’s own site at blockbuster.jackassworld.com. As co-sponsor, Blockbuster will manage advertising for initial distribution of the film.
Blockbuster will also sell pre- and post-roll video advertising, and has signed on Clearspring to manage its inventory. Additionally, interactive marketing firm Deep Focus will support the release, according to CEO Ian Schafer.”

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