Social Media | PalatnikFactor.com

Average Time on Facebook vs. Twitter Per User

August 4, 2010 by Pablo Palatnik | No Comments

Some of you may use this metric to decide on allocating budget towards marketing, some of you it may make absolutely no difference at all. If you’re looking into advertising in the two largest social media hubs at the moment, Facebook and Twitter

Steps To Add A Facebook Like Button in Wordpress

July 24, 2010 by Pablo Palatnik | No Comments

I’m a big believer in this particular element you can add to your blog and even more, I think it is super powerful for e-commerce as this one button can spread your content to those people’s friends on Facebook.

Companies Who Use Twitter: A Case Study

June 21, 2010 by Pablo Palatnik | No Comments

The question still lingers, why does my company need Twitter? Many companies are still hesitant or don’t have the required resources to get into the social media game as they should. Truth is ‘They,’ the consumers are a huge part in todays business and products reputation as they are talking about everything and everyone online [...]

Guide For How To Build A Great Company Facebook Page

June 11, 2010 by Leonel Apartin | 1 Comment

I remember a few years back when I had a client who just hired me to create and maintain their Myspace page for their online business.

Twitter Tools You Need and Want to Measure Twitter Success

March 18, 2010 by Pablo Palatnik | 1 Comment

Reading over a post at MarketingVox, a real interesting post titled, “Retweets, Mentions and Followers: Managing Twitter, part 2,” covered some good ground on Twitter tools you can use that may really help you analyze and measure your Twitter success.

The Social Media ToolKit

March 15, 2010 by Pablo Palatnik | No Comments

Reading one of the best online publications for business owners out there, I came across what’s called a “social media tool kit” page on INC magazine which I thought, WOW, this one URL has so many GOOD resources for e-commerce

Word of Mouth Still Triggers First in Social Media

March 12, 2010 by Pablo Palatnik | No Comments

This is one of the oldest truths and facts in the world, WORD OF MOUTH IS THE BEST MARKETING. Who do you trust more than a close family member, or friend telling you about a product or service? They ARE your best salesman.

Promote Your Post with Facebook Ads

March 2, 2010 by Pablo Palatnik | No Comments

Facebook has found yet another way to monetize on users and/or companies sharing content on the web by adding a ‘promote’ option to users with Facebook groups to spread the word on content you think is worth spreading that can give you some sort of ROI, branding, etc.

Why Your Business NEEDS A Facebook Fan Page

February 24, 2010 by Pablo Palatnik | 4 Comments

Regardless of what your business engages in, either a service or product, it’s a great idea to have an established Facebook fan page.

Can Google Buzz Really Go Up Against Facebook?

February 11, 2010 by Pablo Palatnik | No Comments

The new buzz out there is GOOGLE BUZZ. With the explosive growth and dominance of Facebook, Google wants to get its hands on the social aspect of the web. It dominates search, trying the smart phone biz, and almost NEEDS, if you want to make an argument, to also be a big part of the [...]

Measuring ROI on Social Media

February 9, 2010 by Pablo Palatnik | 2 Comments

Many companies are putting dollars now on social media marketing as that has been the trend for the past year and a half, moreso now. The real question and an issue regarding social media marketing is how to measure your ROI. eMarketer has a great post titled, “Measuring Return on Social Investment,” which talks about [...]