Say Pagerank Update and Everybody Jumps

Written by Pablo Palatnik on July 18, 2008

Who knows when it will be, but of course Google will update its current value it gives to a site by updating the pagerank, if you don’t know what pagerank is, see image below:

Taken From: Maxgen Media

Anyway, Pagerank, though there is a big mystery about it and a lot of discussion about its worth to a site in terms of SEO relevance, etc, is thought to be a very good measure of optimization for your website, you may agree, you may not, but if your site goes from a PR 5 to a PR 3, you’ll be pissed and you know it, even if you think its irrelevant, just pisses you off…WHY GOOGLE? WHY?????

This blog was recently updated from a PR 3 to a PR 4, not that long ago either, I’d say about 2-3 months ago and I have seen no real SEO value in that except it maybe shows Google is crediting me for building more links to my site.

I’m not sure I have a real goal as to trying to reach higher pagerank which would be nice but it does feel good to see that little bar get greener and greener. Whether it matters or not, I think SEOs are Pagerank addicts…they may say they aren’t, but when the next update comes, watch the blogosphere go nuts…till then…keep building your links.

SEO Goes Mainstream

Written by Pablo Palatnik on July 2, 2008

As search marketers, we talk and breath SEO/SEM, etc. We also know that talking about SEO and the industry is almost like a little cult and while amongst the years its been growing, it has never been as big as industry as it is today with growing popularity amongst business owners for the want and need to optimize their websites.

Matt Cutts of Google was featured in a USA Today piece, “Google’s Cutts: Good directions drive traffic to your website,” which talks about SEO and he states 5 optimization tips:

1. Spotlight your search term on the page.

2. Fill in your “tags.”

3. Get other sites to “link” back to you.

4. Create a blog and post often.

5. Register for free tools.

Also, while watching CNBC, the CEO of EW Scripps was being interviewed about the break up of the media company into two divisions. TV an Digital. While he talked about their hot properties online, he spoke about the importance of SEO and SEM into their strategy for growth!

100+ Friendly List of Free Website Submission Directories and Pagerank

Written by Pablo Palatnik on June 9, 2008

I came upon this list on SEO2020.com and thought I’d put it up since people are always looking for free website submission directories. You should not go crazy submitting your site to every directory as it is important to choose certain directories and be selective where you submit your site.

A great place to also get directories is through forums such as Digital Point or even ask people in the industry you know.

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Old School Reciprocal Linking Should Still Be In Your SEO Strategy

Written by Pablo Palatnik on June 2, 2008

If you wanted top ranking position years ago, all it would take it shooting webmasters an email asking to exchange link and that was link building for you.

Granted, things have changed and the engines have come a very long way since then. Reciprocal linking is almost out of many SEOs strategies in their link building plan. I think reciprocal linking still holds value if you can exchange links with the right sites.

What do you do?

Let’s say you are in the employment services industry and want to start a reciprocal linking campaign. Any site that has to do with employment services or related to the employment services industry holds value (granted it has good pagerank and good rankings)

I would go to into Google and search for the keyword “employment services” and start drilling down the niche to resume services, etc. I would contact those webmasters and start exchanging links to top ranking sites.

What if they don’t respond to my email?

Many SEOs have killed the email way of exchanging links from spamming for so many years. Webmasters, I’d say 90% of them, ignore linking emails because they don’t want to waste their time or just plain ignore them.

WHOIS.org. Go and get the webmasters number or owners phone number. Call them and ask to speak to the webmaster about exchanging links and introduce yourself and a bit about your site and how the exchange of links can help both parties.