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July 21, 2009 by Pablo Palatnik | 1 Comment
Brian Carter had an interesting post in Search Engine Journal titled, “Quality Score Surprise! #1 Ad Position Doesn’t Improve QS.” So, if you don’t know or havent been around the PPC game too long, how Google works is the higher your CTR, the lower your click will be and higher position your ad will get, [...]
June 11, 2009 by Pablo Palatnik | No Comments
One thing as advertisers we want to make sure is that our landing page is as optimized as possible to turn visitors into customers or turn landing pages into solid leads. We may stick to one design but you just never know if its optimized to its full potential. There is always the possibility that [...]
June 4, 2009 by Pablo Palatnik | 2 Comments
Google has a great piece that can really help out advertisers use some tactics that can enhance the performance of your paid search campaign. With tough times comes different methods of wording ads, etc.
April 27, 2009 by Pablo Palatnik | 2 Comments
One of the major concerns advertisers have while running a successful PPC campaign is that they are already placing first place for their highest converting keyword, and bidding on other keywords that are pretty much yielding the same results over and over. This isn’t uncommon, especially if you’ve been running the same PPC campaign for [...]
April 24, 2009 by Pablo Palatnik | No Comments
Its always important to be on top of holidays because they mean one thing, people spend money. In a way, I consider these days business made holidays for consumer spending, because really, mothers day should be everyday (how cute, right?)
April 23, 2009 by Pablo Palatnik | 1 Comment
One of the most efficient tools Google has developed for search marketers if their keyword tool. What does this tool do? “This tool examines the content of your website and matches it against actual Google search queries, providing you with a list of highly relevant, actively-searched keywords. Since the launch, we’ve gotten lots of positive [...]
April 22, 2009 by Pablo Palatnik | No Comments
One aspect of creating a search campaign is deciding what budget you will apply to the content network and if you will even opt in to have you ads show in the content network. I think every search marketer has had the experience of bidding on a keyword in the content network and has gotten [...]
April 20, 2009 by Pablo Palatnik | No Comments
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the U.S. Hispanic Internet market, finding that the Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. During the past year, the growth of the U.S Hispanic [...]
April 17, 2009 by Pablo Palatnik | 1 Comment
If you dont want to deal with the tidious task of building the same campaign over and over in the different engines, now you can easily import your Google Adwords campaign or Yahoo Search Marketing campaign to the MSN Adcenter platform in the click of a button.
April 16, 2009 by Pablo Palatnik | No Comments
Yahoo search marketing has rolled out some new features which allows you to further target the demographic you are looking for. The more you can narrow it down to your target demographic, the more success you’ll see with converting on your landing pages, whether you’re trying to generate a lead, or sell a product.
April 14, 2009 by Pablo Palatnik | No Comments
I was on the Digital Forums thread, “Myspace PPC” and thought I’d share what some users are saying as all online marketers are always trying new outlets, and if you’re not, you should (try new outlets). “Yes facebook is a lot better. How ever they have stirct editorial department.”
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