Rss Feed Tweeter button Facebook button Technorati button Reddit button Myspace button Linkedin button Webonews button Delicious button Digg button Flickr button Stumbleupon button Newsvine button Youtube button
SEM | PalatnikFactor.com

Archive for the SEM Category

How To Acquire Google Sitelinks For Your Google Ads

November 24, 2009 by Pablo Palatnik  |  1 Comment

How To Acquire Google Sitelinks For Your Google Ads

If you don’t what what Google Sitelinks are yet, below will be an illustration of what it is and you can obviously see how it will help.

Continue Reading »

First Ad Placement Isn’t Always The Best Position for Conversions

November 19, 2009 by Pablo Palatnik  |  No Comments

First Ad Placement Isn't Always The Best Position for Conversions

When talking to clients who want to start Pay-Per-Click or want to start managing it themselves

Continue Reading »

PPC Tools: Using SEMRush to Optimize Your PPC Campaigns

November 2, 2009 by Pablo Palatnik  |  2 Comments

Using web tools whether you’re working on SEO or PPC is just as important as a mechanic using the right tools to fix your car, or a dentist having the right tools to fix your mouth. At the beginning, I always used to work “blindly” and never relied much on tools but maybe some free [...]

Continue Reading »

Target Your Demographic on Microsoft Adcenter/Bing

October 17, 2009 by Pablo Palatnik  |  1 Comment

Target Your Demographic on Microsoft Adcenter/Bing

One great thing about Microsofts pay-per-click platform, Microsoft Adcenter, which serves up ads on Microsofts engines BING

Continue Reading »

Google Adwords Tip for Local Search Marketing

October 7, 2009 by Pablo Palatnik  |  5 Comments

Google Adwords Tip for Local Search Marketing

Forums are a GREAT place to discuss tips, strategies, etc. So, I came across a very quick thread about an idea I really never gave thought to but makes sense so I’ll share the tip

Continue Reading »

Using the Google Keyword Tool for Quick Pay-Per-Click Campaigns and SEO

October 6, 2009 by Pablo Palatnik  |  3 Comments

Using the Google Keyword Tool for Quick Pay-Per-Click Campaigns and SEO

The Google Adwords blog today announced an update with the Keyword tool. “This new version of the Keyword Tool combines the functionality

Continue Reading »

Understanding Adwords Bidding Structure and Video Tutorial

September 23, 2009 by Pablo Palatnik  |  4 Comments

Understanding Adwords Bidding Structure and Video Tutorial

As many of you have seen, the Adwords interface has pretty much changed across the board for all. The new interface is up

Continue Reading »

The Future of Google Adwords Paid Search

August 26, 2009 by Pablo Palatnik  |  1 Comment

The SES YouTube channel has a good interview with Nicholas Fox, the Business Product Management Director of AdWords at Google. As the engines develop and we go into the future, we all know Google is getting ready to make changes as it is inevitable that the engines will change with time.

Continue Reading »

Google Says, “Conversions Rates Don’t Vary Much by Ad Positon”

August 19, 2009 by Pablo Palatnik  |  1 Comment

So, when we think of Adwords we think, the higher up, the more conversions. Obviously, the more traffic, the more conversions. If you haven’t read the the latest post on the Adwords blog, here is most of it: “Advertisers often ask us how conversion rates vary with position. Everyone is aware that higher positions tend [...]

Continue Reading »

The BIG Microsoft-Yahoo Deal is DONE. Ballmer and Bartz Discuss

July 30, 2009 by Pablo Palatnik  |  3 Comments

This has been a saga the online industry has been watching for over a year now, I’d also say Google has been on the sidelines just waiting to see what happens and its finally done. There is so much info on this topic I won’t even go into detail as you find literally thousands of [...]

Continue Reading »

7 Deadly Sins of a Landing Page

July 22, 2009 by Pablo Palatnik  |  2 Comments

Besides having the right structure to your paid search campaign to run a successful one, the landing page is what will turn a visitor into a customer. Without a good landing page, you might as well shut your campaign down. How many times have I heard, “Im running Adwords but not really converting.” Here is [...]

Continue Reading »