How To Acquire Google Sitelinks For Your Google Ads
November 24, 2009 by Pablo Palatnik | 1 Comment
If you don’t what what Google Sitelinks are yet, below will be an illustration of what it is and you can obviously see how it will help.
Archive for the SEM Category
First Ad Placement Isn’t Always The Best Position for Conversions
November 19, 2009 by Pablo Palatnik | No Comments
When talking to clients who want to start Pay-Per-Click or want to start managing it themselves
PPC Tools: Using SEMRush to Optimize Your PPC Campaigns
November 2, 2009 by Pablo Palatnik | 2 Comments
Using web tools whether you’re working on SEO or PPC is just as important as a mechanic using the right tools to fix your car, or a dentist having the right tools to fix your mouth. At the beginning, I always used to work “blindly” and never relied much on tools but maybe some free [...]
Target Your Demographic on Microsoft Adcenter/Bing
October 17, 2009 by Pablo Palatnik | 1 Comment
One great thing about Microsofts pay-per-click platform, Microsoft Adcenter, which serves up ads on Microsofts engines BING
Google Adwords Tip for Local Search Marketing
October 7, 2009 by Pablo Palatnik | 5 Comments
Forums are a GREAT place to discuss tips, strategies, etc. So, I came across a very quick thread about an idea I really never gave thought to but makes sense so I’ll share the tip
Using the Google Keyword Tool for Quick Pay-Per-Click Campaigns and SEO
October 6, 2009 by Pablo Palatnik | 3 Comments
The Google Adwords blog today announced an update with the Keyword tool. “This new version of the Keyword Tool combines the functionality
Understanding Adwords Bidding Structure and Video Tutorial
September 23, 2009 by Pablo Palatnik | 4 Comments
As many of you have seen, the Adwords interface has pretty much changed across the board for all. The new interface is up
The Future of Google Adwords Paid Search
August 26, 2009 by Pablo Palatnik | 1 Comment
The SES YouTube channel has a good interview with Nicholas Fox, the Business Product Management Director of AdWords at Google. As the engines develop and we go into the future, we all know Google is getting ready to make changes as it is inevitable that the engines will change with time.
Google Says, “Conversions Rates Don’t Vary Much by Ad Positon”
August 19, 2009 by Pablo Palatnik | 1 Comment
So, when we think of Adwords we think, the higher up, the more conversions. Obviously, the more traffic, the more conversions. If you haven’t read the the latest post on the Adwords blog, here is most of it: “Advertisers often ask us how conversion rates vary with position. Everyone is aware that higher positions tend [...]
The BIG Microsoft-Yahoo Deal is DONE. Ballmer and Bartz Discuss
July 30, 2009 by Pablo Palatnik | 3 Comments
This has been a saga the online industry has been watching for over a year now, I’d also say Google has been on the sidelines just waiting to see what happens and its finally done. There is so much info on this topic I won’t even go into detail as you find literally thousands of [...]
7 Deadly Sins of a Landing Page
July 22, 2009 by Pablo Palatnik | 2 Comments
Besides having the right structure to your paid search campaign to run a successful one, the landing page is what will turn a visitor into a customer. Without a good landing page, you might as well shut your campaign down. How many times have I heard, “Im running Adwords but not really converting.” Here is [...]
