Archive for the SEM Category
March 15, 2010 by Pablo Palatnik | No Comments
If you read the eMarketer post, “Local Shoppers Look Online First,” you’ll realize why its so crucial to have a web presence, even if you’re just a local business. You can always just target specific areas, that’s what has made search engine marketing SO efficient for local marketing.
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March 10, 2010 by Pablo Palatnik | No Comments
This morning I was reading, “Brand Aid PPC: Why You Need To Pay For Your Brand Terms,” a post written by Jennifer Robertson on SearchEngineLand. It was an interesting read and topic for me personally because I do own a brand that, although may not be a brand as big as Nike or McDonalds, nevertheless, [...]
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February 6, 2010 by Pablo Palatnik | No Comments
NO- I’m not talking about sex positions. When doing PPC, positions can mean a lot, after all, that’s what we’re bidding on, what position our ad will appear.
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January 20, 2010 by Pablo Palatnik | 1 Comment
Google is still at it making changes to how ads are displayed in the SERPs. In the latest post on the INSIDE ADWORDS blog, Google describes how these changes will occur.
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January 11, 2010 by Pablo Palatnik | No Comments
There is still, in my opinion, much mystery to many regarding how to effectively run their content network campaigns
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January 6, 2010 by Pablo Palatnik | No Comments
Search Engine Roundtable had a poll regarding advertisers and their Adwords campaigns the other day in a post, which originated from a WebMasterWorld forum thread
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December 9, 2009 by Pablo Palatnik | 1 Comment
Quality score and CTR are KEY elements in your Adwords campaign. They both determine position and bid price amongst other things but these are HUGE factors. Dave Davis describes the way to both improve CTR and Quality Score by Geo-Targeting your Adwords campaign.
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November 24, 2009 by Pablo Palatnik | 1 Comment
If you don’t what what Google Sitelinks are yet, below will be an illustration of what it is and you can obviously see how it will help.
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November 19, 2009 by Pablo Palatnik | No Comments
When talking to clients who want to start Pay-Per-Click or want to start managing it themselves
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November 2, 2009 by Pablo Palatnik | 2 Comments
Using web tools whether you’re working on SEO or PPC is just as important as a mechanic using the right tools to fix your car, or a dentist having the right tools to fix your mouth. At the beginning, I always used to work “blindly” and never relied much on tools but maybe some free [...]
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October 17, 2009 by Pablo Palatnik | No Comments
One great thing about Microsofts pay-per-click platform, Microsoft Adcenter, which serves up ads on Microsofts engines BING
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