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January 12, 2011 by Pablo Palatnik | 1 Comment
Theres too many stories of advertisers using Google Adwords (or other Pay-Per-Click programs/platforms) end up realizing they are paying for unwanted clicks.
July 16, 2010 by Pablo Palatnik | No Comments
For search marketers who manage PPC campaigns in Yahoo and Bing, good news is here…at least I think so, right?
July 8, 2010 by Pablo Palatnik | No Comments
Sometimes, and it happens to many online marketers, specially those who don’t have the time or resource to put into search marketing as much as they’d like,
May 1, 2010 by Pablo Palatnik | 2 Comments
One thing you want to start watching closely to optimize your PPC campaign/s is your website leads/sales time of the day and conversion rates.
March 15, 2010 by Pablo Palatnik | No Comments
If you read the eMarketer post, “Local Shoppers Look Online First,” you’ll realize why its so crucial to have a web presence, even if you’re just a local business. You can always just target specific areas, that’s what has made search engine marketing SO efficient for local marketing.
March 10, 2010 by Pablo Palatnik | No Comments
This morning I was reading, “Brand Aid PPC: Why You Need To Pay For Your Brand Terms,” a post written by Jennifer Robertson on SearchEngineLand. It was an interesting read and topic for me personally because I do own a brand that, although may not be a brand as big as Nike or McDonalds, nevertheless, [...]
February 6, 2010 by Pablo Palatnik | No Comments
NO- I’m not talking about sex positions. When doing PPC, positions can mean a lot, after all, that’s what we’re bidding on, what position our ad will appear.
January 20, 2010 by Pablo Palatnik | 1 Comment
Google is still at it making changes to how ads are displayed in the SERPs. In the latest post on the INSIDE ADWORDS blog, Google describes how these changes will occur.
January 11, 2010 by Pablo Palatnik | No Comments
There is still, in my opinion, much mystery to many regarding how to effectively run their content network campaigns
January 6, 2010 by Pablo Palatnik | 1 Comment
Search Engine Roundtable had a poll regarding advertisers and their Adwords campaigns the other day in a post, which originated from a WebMasterWorld forum thread
December 9, 2009 by Pablo Palatnik | 1 Comment
Quality score and CTR are KEY elements in your Adwords campaign. They both determine position and bid price amongst other things but these are HUGE factors. Dave Davis describes the way to both improve CTR and Quality Score by Geo-Targeting your Adwords campaign.
Editor:Pablo Palatnik
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