SEM | PalatnikFactor.com

Don’t Miss 90% of Searches Online

March 15, 2010 by Pablo Palatnik | No Comments

If you read the eMarketer post, “Local Shoppers Look Online First,” you’ll realize why its so crucial to have a web presence, even if you’re just a local business. You can always just target specific areas, that’s what has made search engine marketing SO efficient for local marketing.

The Importance of Bidding On Your Branded KeyWord

March 10, 2010 by Pablo Palatnik | No Comments

This morning I was reading, “Brand Aid PPC: Why You Need To Pay For Your Brand Terms,” a post written by Jennifer Robertson on SearchEngineLand. It was an interesting read and topic for me personally because I do own a brand that, although may not be a brand as big as Nike or McDonalds, nevertheless, [...]

What’s Your Favorite Position?

February 6, 2010 by Pablo Palatnik | No Comments

NO- I’m not talking about sex positions. When doing PPC, positions can mean a lot, after all, that’s what we’re bidding on, what position our ad will appear.

Google Adwords Changes Its URL Display Policy

January 20, 2010 by Pablo Palatnik | 1 Comment

Google is still at it making changes to how ads are displayed in the SERPs. In the latest post on the INSIDE ADWORDS blog, Google describes how these changes will occur.

The Adwords Bible To Optimize Your Content Network Campaigns

January 11, 2010 by Pablo Palatnik | No Comments

There is still, in my opinion, much mystery to many regarding how to effectively run their content network campaigns

Are You Afraid of Making Changes To Your PPC Campaigns?

January 6, 2010 by Pablo Palatnik | No Comments

Search Engine Roundtable had a poll regarding advertisers and their Adwords campaigns the other day in a post, which originated from a WebMasterWorld forum thread

Geo Targeting Adwords for Better CTR and Quality Score

December 9, 2009 by Pablo Palatnik | 1 Comment

Quality score and CTR are KEY elements in your Adwords campaign. They both determine position and bid price amongst other things but these are HUGE factors. Dave Davis describes the way to both improve CTR and Quality Score by Geo-Targeting your Adwords campaign.

How To Acquire Google Sitelinks For Your Google Ads

November 24, 2009 by Pablo Palatnik | 1 Comment

If you don’t what what Google Sitelinks are yet, below will be an illustration of what it is and you can obviously see how it will help.

First Ad Placement Isn’t Always The Best Position for Conversions

November 19, 2009 by Pablo Palatnik | No Comments

When talking to clients who want to start Pay-Per-Click or want to start managing it themselves

PPC Tools: Using SEMRush to Optimize Your PPC Campaigns

November 2, 2009 by Pablo Palatnik | 2 Comments

Using web tools whether you’re working on SEO or PPC is just as important as a mechanic using the right tools to fix your car, or a dentist having the right tools to fix your mouth. At the beginning, I always used to work “blindly” and never relied much on tools but maybe some free [...]