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June 27, 2008 by Pablo Palatnik | 1 Comment
You’ll be surprised how many people spend thousands of ad dollars in PPC marketing without taking into consideration that the page which is being landed on is made to convert a click into a lead/customer/sale. If the company is trying to use someone who doesn’t know squat about online marketing, I don’t really fault them, [...]
June 20, 2008 by Pablo Palatnik | 2 Comments
The IAB has announced what I think is very good news for us online marketers…or maybe bad news? Online ad spend has reached $5.8 billion in the first quater of 2008, which is an 18.2% from last year and said to be the second highest quater recorded after the previous quater. Sure, as the digital [...]
May 14, 2008 by Pablo Palatnik | 1 Comment
You may not think much of it as a business stand point, but you should. Going green is becoming important to many people, as it could even make or break their decision to buy from you. As “Going Green†is becoming an important trend to many. If your business is “greenâ€, they may just buy [...]
March 5, 2008 by Pablo Palatnik | 1 Comment
…AND IM BACK IN THE GAME! Anyway, haven’t blogged in a while and it’s mostly cause I’ve been so busy that I couldn’t really get around to blogging the length of post I’d like but what the hell, short post are just as good, right? So…TRAFFIC. Everyone talks about traffic and how important traffic is [...]
January 5, 2008 by Pablo Palatnik | No Comments
For those of you who don’t know, CPM stands for cost per thousand. Google Adwords has options for you to run ads on websites with this model as well as the largest ad networks in the world. I was never a fan of the CPM model myself. Pay for every 1000 people that see my [...]
January 2, 2008 by Pablo Palatnik | 1 Comment
I’d like to wish all Palatnik Factor readers a great 2008, may this new year bring you lots of traffic, links, and good rankings. I think 2007 was a good year for me, professionally. I started this blog which was just something to have and start-up to see what happens. I have to say, so [...]
December 28, 2007 by Pablo Palatnik | No Comments
I was reading Entrepreneur magazine and came upon a one page post on the “Insights†section of the mag. It read, “Bring It On…drive your competitors crazy while driving your company to success.†I cant help think of anything but what we do as online marketers competing against the hundreds if not thousands of online [...]
December 24, 2007 by Pablo Palatnik | No Comments
I found the chart below incredibly interesting and helpful. As online marketers, we’re always looking for the next channel for network to start placing ads to increase our sales/leads. It’s almost the beginning of a new year and that means new strategies or just basically re-vamping campaigns and generating more traffic as well.
December 7, 2007 by Pablo Palatnik | 4 Comments
Someone asked me, “What’s the life of an online marketer like?†I mean, if you work for yourself in terms of either doing affiliate marketing or have some clients, you can make your own hours, work from home, etc. But if I had to put it into a picture, here it is:
November 27, 2007 by Pablo Palatnik | No Comments
The holiday season is here and your site should be ready to sell, sell, sell! So, what can you do to optimize your site for the holiday season? A few things can change the aspect of your site for the buyer if this is your first holiday season online. 1) Design: Make it KNOWN on [...]
November 23, 2007 by Pablo Palatnik | 1 Comment
Its official, the holiday shopping has started. I drove by Best Buy last night around eleven o’clock at night and people were camping out…huge lines! Now, if you’re like me, you’re not going to put up with long lines but rather shop from your computer. According to Google search trends, let’s look at sears: 5.sears.com [...]
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