Archive for the Online Marketing Category

Organic Mixing with PPC Results: A Shift in Google SERPs

August 7, 2009 by Pablo Palatnik  |  2 Comments


Since yesterday, I actually thought my resolution got all screwd up when the Google SERPs were not showing as they usually are. This morning I was on SearchEngineJournal and sure enough there’s a story about this shift.

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Is Video In Your Online Marketing Strategy?

August 4, 2009 by Pablo Palatnik  |  No Comments


I can’t stress this enough but making video part of your online marketing strategy is, I believe, an essential factor in your success. Think about YouTube for a minute. The amount of daily searches and videos watched is just incredible, not counting the other many video sharing websites that out there.

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Local Search Grows by 58%, Got Local Search Marketing?

May 5, 2009 by Pablo Palatnik  |  3 Comments


As the searcher grows more in tune to the web to be more efficient in their search, the local sector keeps growing. On a press release from the Yellow Pages Association, we see that local search outgrows the overall search sector.

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Google Launches Google for Advertisers

April 28, 2009 by Pablo Palatnik  |  No Comments


Today, Google announced Google For Advertisers. Google for Advertisers is a place where we’ve brought together information about the broad range of our marketing solutions — and where you can explore and discover the combination of tools that best meet your own objectives.

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Why PR and Branding are Important in Search Marketing

April 21, 2009 by Pablo Palatnik  |  1 Comment


One of the first things I would advise any client when start and planning an online marketing campaign is to focus not only on short term goals but also on long-term goals and one of those long-term goals should ALWAYS BE branding.
I can’t tell you how important and effective branding your brand online is whether [...]

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Are You Selling Your Products on iOffer.com?

January 19, 2009 by Pablo Palatnik  |  No Comments


Maybe you’ve heard of it, maybe you have not. I came across iOffer.com which seems to have some weight in Google as I’ve seen some listings from this site in the organic rankings. Besides that, it has some cool tools like exporting all your items from eBay and its just a cool concept overall.
Some of [...]

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Buy A Child Molestor on Amazon and Bid on Little Boys on eBay: PPC Monopoly.

January 15, 2009 by Pablo Palatnik  |  2 Comments

Buy A Child Molestor on Amazon and Bid on Little Boys on eBay: PPC Monopoly.

When you’re Amazon or eBay, you don’t worry much about search marketing, you just basically bid on ANY keyword to drive traffic.

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A Good Case of the Mondays… Cyber Monday…

December 2, 2008 by Pablo Palatnik  |  No Comments

A Good Case of the Mondays... Cyber Monday...

It is almost midnight and if you have e-commerce websites, I really hope you ramped up and took Cyber Monday serious because…it is. I wrote a post previous to this one titled, “Cyber Monday Tips From Google & Yahoo for Search Marketing.” It is truly a day where the media officially announced would be a [...]

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Predicting Top Online Marketing Trends for 2009

November 17, 2008 by Pablo Palatnik  |  6 Comments


We’re coming to the end of 2008 and not too much changed on the online marketing spectrum from 2007. In 2007, it was literally the BOOM of the social media websites such as Digg, Facebook, etc. No one page made such an impact this year that the crowds flocked too.
In the very end of [...]

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Building A Large Website vs. A Niche Website

November 13, 2008 by Pablo Palatnik  |  2 Comments


In recent times, probably 2 years or less, we’ve seen the web (websites) get more and more niche. For example you have a website that reviews all cars, and then you have a website that only talks about Honda Civics. You have an auction website like eBay that sells everything under the sun, and then [...]

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Ultimate List of RSS Feeds All Internet Marketers Must Have

November 11, 2008 by Pablo Palatnik  |  No Comments


This list is in no particular order and PLEASE, if you would like to suggest adding something to the list that I might have left out which I’m sure I did leave some out, please comment and I will add! I’d love to hear what you online marketers read if not on this list!
1) [...]

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