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October 22, 2009 by Pablo Palatnik | 2 Comments
Creating and writing good content has always been the KEY to SEO. Regardless of how many good outbound links you have, how you structure your on-site page optimization, what will optimize well in the engines and for the end-user (the consumer) is the content you provide.
October 5, 2009 by Pablo Palatnik | No Comments
If you are in the business of online retail and ship to other countries than the United States, you know the variables that go into customers abroad. Shipping methods, etc, one big key element of that difference between a domestic and international customer is language.
August 7, 2009 by Pablo Palatnik | 2 Comments
Since yesterday, I actually thought my resolution got all screwd up when the Google SERPs were not showing as they usually are. This morning I was on SearchEngineJournal and sure enough there’s a story about this shift.
August 4, 2009 by Pablo Palatnik | No Comments
I can’t stress this enough but making video part of your online marketing strategy is, I believe, an essential factor in your success. Think about YouTube for a minute. The amount of daily searches and videos watched is just incredible, not counting the other many video sharing websites that out there.
May 5, 2009 by Pablo Palatnik | 3 Comments
As the searcher grows more in tune to the web to be more efficient in their search, the local sector keeps growing. On a press release from the Yellow Pages Association, we see that local search outgrows the overall search sector.
April 28, 2009 by Pablo Palatnik | No Comments
Today, Google announced Google For Advertisers. Google for Advertisers is a place where we’ve brought together information about the broad range of our marketing solutions — and where you can explore and discover the combination of tools that best meet your own objectives.
April 21, 2009 by Pablo Palatnik | 1 Comment
One of the first things I would advise any client when start and planning an online marketing campaign is to focus not only on short term goals but also on long-term goals and one of those long-term goals should ALWAYS BE branding. I can’t tell you how important and effective branding your brand online is [...]
January 19, 2009 by Pablo Palatnik | No Comments
Maybe you’ve heard of it, maybe you have not. I came across iOffer.com which seems to have some weight in Google as I’ve seen some listings from this site in the organic rankings. Besides that, it has some cool tools like exporting all your items from eBay and its just a cool concept overall. Some [...]
January 15, 2009 by Pablo Palatnik | 2 Comments
When you’re Amazon or eBay, you don’t worry much about search marketing, you just basically bid on ANY keyword to drive traffic.
December 2, 2008 by Pablo Palatnik | No Comments
It is almost midnight and if you have e-commerce websites, I really hope you ramped up and took Cyber Monday serious because…it is. I wrote a post previous to this one titled, “Cyber Monday Tips From Google & Yahoo for Search Marketing.” It is truly a day where the media officially announced would be a [...]
November 17, 2008 by Pablo Palatnik | 6 Comments
We’re coming to the end of 2008 and not too much changed on the online marketing spectrum from 2007. In 2007, it was literally the BOOM of the social media websites such as Digg, Facebook, etc. No one page made such an impact this year that the crowds flocked too. In the very end of [...]
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