Online Marketing

Do You Have An Integrated Online Strategy?

March 2, 2010 by Pablo Palatnik | No Comments

While many of us in the online marketing field work day-in and day-out on our own online marketing strategies and those for our clients, It’s never been more important to have an integrated online marketing strategy as the scope for branding is so large

5 Growing Start-up Businesses Online You Can Do

January 12, 2010 by Pablo Palatnik | No Comments

Inc.com had a great article titled, “9 Businesses You Can Start In Your Pajamas in 2010.” Most of them, are online based. People are always asking for ideas or what they can do from home.

5 Ways to Make Money Using Twitter

December 15, 2009 by Pablo Palatnik | No Comments

Twitter is one of the fastest growing social websites on the internet. Where there is people, there is always a chance to monetize. Inc.com has a good image of how to monetize Twitter in 5 ways.

Paid Search or Third Party Leads for Lead Buying Companies?

December 10, 2009 by Pablo Palatnik | No Comments

An interesting post at eConsultancy regarding how companies generate and buy their leads. Lead generation is a huge industry, especially online. Companies in the sectors of life insurance, health insurance, insurance in general, mortgage,

Online Marketing and eCommerce Tips for Black Friday and Cyber Monday

November 25, 2009 by Pablo Palatnik | 3 Comments

So, this is crunch time for us online marketers and online retailers. This is where we have to really step up and be on our A-game

PPC Tools: Using SEMRush to Optimize Your PPC Campaigns

November 2, 2009 by Pablo Palatnik | 2 Comments

Using web tools whether you’re working on SEO or PPC is just as important as a mechanic using the right tools to fix your car, or a dentist having the right tools to fix your mouth. At the beginning, I always used to work “blindly” and never relied much on tools but maybe some free [...]

10 Ways to Generate Traffic To Your Blog or Website

October 22, 2009 by Pablo Palatnik | 7 Comments

I hear all the time, and read on forums, people who start blogs and go for about 6 months to a year, after that time,

Providing Your Customers Information Paves The Way

October 22, 2009 by Pablo Palatnik | 2 Comments

Creating and writing good content has always been the KEY to SEO. Regardless of how many good outbound links you have, how you structure your on-site page optimization, what will optimize well in the engines and for the end-user (the consumer) is the content you provide.

Do You Have An International Audience Visiting Your Website?

October 5, 2009 by Pablo Palatnik | No Comments

If you are in the business of online retail and ship to other countries than the United States, you know the variables that go into customers abroad. Shipping methods, etc, one big key element of that difference between a domestic and international customer is language.

Organic Mixing with PPC Results: A Shift in Google SERPs

August 7, 2009 by Pablo Palatnik | 2 Comments

Since yesterday, I actually thought my resolution got all screwd up when the Google SERPs were not showing as they usually are. This morning I was on SearchEngineJournal and sure enough there’s a story about this shift.

Is Video In Your Online Marketing Strategy?

August 4, 2009 by Pablo Palatnik | No Comments

I can’t stress this enough but making video part of your online marketing strategy is, I believe, an essential factor in your success. Think about YouTube for a minute. The amount of daily searches and videos watched is just incredible, not counting the other many video sharing websites that out there.