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April 16, 2009 by Pablo Palatnik | No Comments
It’s that time of the month to look at last month stats on the top 10 search rankings that is put out by Nielson Ratings and reported by MarketingCharts. “An estimated 6.1 billion searches were conducted in the US at Google Search in March 2009, giving the internet behemoth a 64.2% share of search queries [...]
April 15, 2009 by Pablo Palatnik | No Comments
eMarketer, like many others, since 2008 have been predicting how online marketing spending (ad spend) would grow this year. Due to the economic situation, advertisers are pulling back budgets and many have stopped trial and error strategies which I believe are a cause for an ad slowdown since so many new channels rise month to [...]
April 13, 2009 by Pablo Palatnik | No Comments
If you read todays eMarketer report, you’ll find something that isnt surprising to us online marketers. Small business are having to do more with less these days and the best place to allocate advertising dollars is online, especially with so many channels allowing for targeted segmentation and locality as you can use through FaceBook Ads [...]
April 13, 2009 by Pablo Palatnik | No Comments
It is reported by MarketingCharts in their latest report that online ads will decline by 5% in 2009. We can attribute this downturn to current economic status and advertisers pulling back on budgets. Though there may be a decline of 5% towards online channels, you can only imagine how Newspapers and other media sources are [...]
January 30, 2009 by Pablo Palatnik | No Comments
As we are facing a recession in the U.S., or for that matter, the world, it is important that our online marketing efforts, if possible, in your current business model, is set up worldwide. Think about it! That’s the beauty of the web and why it has brought such success to companies such as eBay, [...]
January 17, 2009 by Pablo Palatnik | No Comments
We all know Google as being the engine that makes the internet go round. Of course, no one in this economic environment is saved from what’s going on and it affects all of us, individuals and companies alike. Many analyst see the internet as one of the safe havens as an industry but the truth [...]
January 17, 2009 by Pablo Palatnik | No Comments
I have some surprising news to report, Google has more than half of all searches online! I know right, weird. According to the new report released by ComScore in its latest press release: “Google Sites led the U.S. core search market in December with 63.5 percent of the searches conducted, unchanged from November, followed by [...]
October 16, 2008 by Pablo Palatnik | 3 Comments
YES, that’s the issue of the past 2-3 months and the daily issue of today. THE ECONOMY. It’s affecting every single business in the U.S., not to say business arent making money in these times, but moreso than not, business are tightening their budgets and its affecting everyone, especially the largest search engine advertisers, Google [...]
October 16, 2008 by Pablo Palatnik | No Comments
Efficient Frontier has put out a press release which points out key finding in what they described as the Search Engine Performance Report: Q3 2008, the largest independent research in the search marketing industry. This report was based on “an analysis of 60 billion impressions and 428 million clicks across an index of Efficient Frontier [...]
October 8, 2008 by Pablo Palatnik | 3 Comments
Google announced it has partnered with Apples iTunes store and Amazon to sell music through YouTube videos. As the press release from Returers states, ” …is taking the first steps toward building an e-commerce service through which it will sell music, films, TV shows, video games, books, concert tickets and other media-related products featured on [...]
October 7, 2008 by Pablo Palatnik | No Comments
Yesterday, Ask.com released a new version of their search engine. How many more times will this happen before Ask.com is either sold, or turned into something else than a search engine. With about a 3-4% market share, it is incredibly hard for Ask to compete in the search market trying to even beat out MSN [...]
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