$9 & 2 Minutes of Work in Exchange for Thousands of Dollars

Written by Pablo Palatnik on November 7, 2007

I’ve been a fan of exploring the misspelled online marketing scene, I know Kris Jones of Pepperjam has touched on this quite a bit as well with regards to PPC but there is NOTHING better than getting a small misspelled domain on a site that is HUGE.

I’ve touched on this in my post, “YouTube vs. uTube -$1,000 Per Day Similarity” That was actually unintentional but if you are lucky enough to get a great misspelled domain, you are going to make serious cash.

My latest finding, OOGLE.com. WOW, right? Yup, someone actually owns that and if you want to find out who so I don’t make it public here, just go to WhoIs.net and you’ll see for yourself, it’s not Google. So, what did they do to monetize this domain? Couldn’t be easier…a blank page that looks exactly like Google, throw up a search box (adsense), and a vertical adsense link bar, and its off to the bank (chi-ching.)

Domain name = $9.00
Time of Site Design: 2 Minutes or Less.

Oogle: 19,726 search per month (approx.)
Oogle.com: 33,296 search per month (approx.)

That’s just in searches, but how many people enter Google without a G in the URL box, believe me, A LOT.

“Link Baiting” Offline

Written by Pablo Palatnik on September 4, 2007

You haven’t become a serious online marketer until all you can see, hear, and breath is marketing ideas online as well as offline. I’m not sure if this is the right title for this post, but as a web marketer, I’ve given an idea to apply a strategy I use online, offline.

Before the long Labor Day weekend, my brother and I got the idea to go surf up north somewhere and needed to find out the surf report for a certain city in the north of Florida. I called the surf report here down south but they had no information on the north of Florida.

A friend of mine opened up a skate/surf shop in Palm Beach, Florida and always looking for new ways to not only drive traffic, but keep the customers coming and checking out the new merchandise in the store. It got me thinking…how can you bait the people back besides the traditional forms of marketing? What service can you provide them to keep them coming back or checking out/keeping up-to-date with new merchandise, etc.?

A SURF REPORT. It’s simple as 1,2,3. The surf report can also be found online (I just found a good website while doing this research) but most everyone calls their local shop for the surf-cast. Have a line just for the surf report, leave it every morning, and have start promoting that number around town for the locals. Now, even other local surf shops since they don’t provide that service, will tell customers about the new surf report in town.

Ever since Friday he has been telling everyone at the store that a new surf report will be available soon and the feedback has been amazing for him so far.

If you have an offline business, try to come up with a service that’s free of charge for ANYONE (not just customers) that can find it useful and use it…and the word will spread.

Google Launches GoogleTV- Does It Already Exist?

Written by Pablo Palatnik on August 10, 2007

Ok, this is my vision (it’s Friday and I think this is a great idea)…is this really going to happen? I think so. Sure, YouTube is the most viewed website to watch videos, but let’s face it, nothing online has replaced television. There is speculation this is already out, if it is, I havent heard of it (my idea deff isn’t) but that GoogleTV does in fact Exist. At the bottom, please see video I found on YouTube doing some research on it.

The Idea?

Google to make a channel available through paid cable or digital cable. Google will make shows like NBC, CBC, FOX, etc.

The Process?

When person subscribes to channel, an email address will be required to activate the channel so product placements and other promotional and scheduled shows can be emailed directly to you.

The Money & Advertisements?

Google can capitalize more on this than any other way I think. Make shows interactive being able to click through the remote control on objects and Google sending you links to your email to the products you are interested in shows. (product placement).

Through the Adwords platform, advertisers will also be able to upload their commercials and bid for commercial spots.

Also, advertisers can bid for top product placement item such as video camera, clothing, basically anything that can sell online.

Why Google?

I believe the largest powerhouse on the web will find the technology and the money to fund a project of this magnitude. We can’t avoid it, the internet and TV will merge more and more as time goes by. We’ve seen a little bit of that with the democratic CNN-YouTube debates.

Starting a Business Online Overnight Is Possible

Written by Pablo Palatnik on August 1, 2007

I guess you have to know and have an idea about online marketing to get a business going, but let me tell you, it is SO possible to do. So many people are looking for jobs and are unemployed struggling to make ends meet. I’m not talking about getting rich and making money online, but starting a business that would be purely marketed online and supplement your income.

(The inspiration of this post came from ShoeMoney’s post on this subject)

I recently launched a business for someone close to me that literally took me two days to get started.

My steps:
-Make a website using FrontPage (2-3 hours in writing content and design)
-Google Campaign (30min-1hr)
-Yahoo Campaign (30-1hr)

It has now been 3 weeks since the launch of this business which took 2 days to make and results are coming in. It has cost about $210.00 in marketing and generated about $600+ in revenue expected to grow in the next few months.

I can’t tell you what the business is but I will say this. It is very niche, it’s a demand that we have found in our community and I’m sure once we can take it nationwide, it can make some serious bank. We found a need, and went for it.