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March 4, 2010 by Pablo Palatnik | No Comments
How long has there been a battle regarding Google vs. SEO community, SEO community vs. SEO community and so fourth regarding the issue of Pagerank. Many believe its the be all end all of SEO and others just believe its a non-relevant factor but a calculated element in SEO for Google. Has your take on [...]
March 3, 2010 by Pablo Palatnik | No Comments
This new feature that is new to Google Ads I think will be key to local businesses and online retailers, but of course I think more so local businesses such as restaurants, etc. In terms of mobile, the click-to-call CTR should be VERY high
March 1, 2010 by Pablo Palatnik | No Comments
In an article posted today in the New York Times titled, “It’s Not Just Microsoft Against Google,” an specific case is made against Google not indexing a vertical search engine in France called “Ejustice.fr.”
February 26, 2010 by Pablo Palatnik | No Comments
The Algorithm. OH The Algorithm….This is what makes the search engine, what it is. When you try to explain to someone how Google ranks certain pages, what do you tell them? Can you really summarize the algorithm in one sentence or explain it to someone who is completely oblivious to the web besides just using [...]
February 25, 2010 by Pablo Palatnik | No Comments
Apparently the people at Google either fell asleep or just decided Caffine wasn’t good enough, YET. Brew that engine and let’s get going boys! We’re all patiently and anxiously awaiting for Google to roll out the new index, but of course, this takes time. Matt Cutts, when Caffine was first announced, said it would most [...]
February 15, 2010 by Pablo Palatnik | 1 Comment
Rand had a great White board Friday on SEOmoz.org. With search and social becoming one in search, search results are impacting everyone, from the end-user to the companies who try to rank for certain keywords and depend on SEO for the success of their business, and most of us, at least I’m guessing most who [...]
February 9, 2010 by Pablo Palatnik | No Comments
As Google enters 2010, a big focus is display ad sales which its main competitor in this space is Yahoo. With the acquisition of YouTube in 2007 and DoubleClick, Google made a serious effort to go head-to-head with Yahoo.
February 8, 2010 by Pablo Palatnik | No Comments
Can you remember the last time Google did TV advertisement? Why would they? They pretty much OWN most of the search market share and without any TV advertising, seem to get far ahead. But as of last year, BING got a little share of that market share and keeps advertising their new engine on TV.
December 15, 2009 by Pablo Palatnik | No Comments
So, who uses Google? I think most of us reading this blog right now do, and probably a large percentage of the world does as well to search the internet. Nevertheless, there are those who use Bing and Yahoo, among others to search. Search isn’t always done in search engines as people also use eBay [...]
May 20, 2009 by Pablo Palatnik | 1 Comment
We all know that click fraud can be very costly for advertisers. It can make all the difference in the world for a campaign if in a month you get a good amount of click fraud so we’re all very weary. I think we have all been the victims of click fraud at one point [...]
April 16, 2009 by Pablo Palatnik | 1 Comment
This morning, the Adwords Blog put a quick post on some analytics tips and found one to be the most useful to users who are still not using analytics to track campaign effectiveness and gather other pieces of data that can make your campaign really successful.
“The Google Analytics AdWords Campaigns report (in the Traffic Sources [...]
Pablo Palatnik
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