Google Stock To Hit $700

Written by Pablo Palatnik on October 9, 2007

Wow…stocks always amazed me, specially the stocks of companies I have close relationships too…I do consider myself to have a strong relationship with Google cause Google is what makes part of my company and what I do WORK.

“Average Price Target Rising - $619.25/share, Up $11.25/share From Two Weeks Ago; Two Upgrades Today from Bank of America and Lehman; Google to Show YouTube Videos With Ads on Publishers’ Web Sites”

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Google May Find $700 Stock Soon, Lehman Says Bloomberg-Clip - (BLOOM-Clip) Oct. 09, 2007. 08:35 AM EST Average Price Target Rising - $619.25/share, Up $11.25/share From Two Weeks Ago; Two Upgrades Today from Bank of America and Lehman; Google to Show YouTube Videos With Ads on Publishers’ Web Sites

What does this mean? Well…the stock says a lot about a company and where they are headed. At this point, Yahoo and MSN are pretty stable in their stocks win or lose a couple of points per day. Google is the talk of the town in the online financial sector. Can it rise to $700? I’ll go ahead and say probably way more as it will continue to rise.

Yahoo! Could Break Up For 66% More Value

Written by Pablo Palatnik on October 6, 2007

So much speculation is going around about Yahoo now breaking up the company, why? According to financial experts, if Yahoo breaks the company apart…the value of Yahoo (stock wise) will be worth more. It doesn’t come from a user process sense (in terms of how the company runs,) but purely for financial reasons and stock holders pressure.

$16 Million with Google Adsense, Oh Mama MIVA

Written by Pablo Palatnik on October 4, 2007

Financial news website Motley Fool had a report titled, “Is Google Broken?” I really suggest you read it, I thought it was a very interesting article but here is what struck me.

MIVA…you’ve heard of them right? Second tier engine…not a big name…not mentioned anywhere…public company. In its third quarter, the company pulled $36.7 million to $37.1 million in revenue if I understood right…that’s a lot of money, agreed?

How do you pull that…a second tier engine like MIVA. Interestingly enough, Google Adsense plays a big role in the MIVA business model. You can read all about it in the article but let’s take a quick look at the numbers:

“MIVA generated approximately $0.07 per lead on its 240 million clickthroughs during the third quarter of 2006. By outsourcing some of the billable ad space on its online destinations, search portals, widgets, and desktop toolbars to Google through the Google AdSense program, MIVA stood to make more on each generated lead, even after Google took its cut.”

If they made .7 cents a lead with 240 million click through and I’m doing the numbers right…that is $16,800,000.00. Arbitrage?????

The Top 50k Blogs Generated $500M in Ad Revenue in 2006

Written by Pablo Palatnik on August 6, 2007

A research study by the University of Texas and Chitika reports that the top 50k blogs generated an estimate of $500 million in ad revenue.

Key stats:
> The top 1% accounted for approximately 20% of the total revenue
> The top 5% accounted for approximately 50% of the total revenue
> The top 10% accounted for approximately 80% of the total revenue
> The top 15% accounted for approximately 90% of the total revenue

I guarantee this number might even double by the end of 2007 with thousands of more blogs entering the blogosphere and marketers becoming wiser about placing ads and adsense better CTR’s.

Other ways to make money from your blog besides contextual advertising are:
>Affiliate Text Links
>Shopping Feeds

**Make your ads on your blog as relevant as possible to your topic!

[update]: Google Adsense adding new text feature in ad that can help improve click through rates.