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e-Commerce | PalatnikFactor.com

Archive for the e-Commerce Category

Financial Crisis Still Leads To Increased eCommerce Sales

September 18, 2008 by Pablo Palatnik  |  No Comments

Let’s face it, we are in probably one of the worse financial times we have been since the financial meltdown of 1991. People are losing their homes, the biggest banks and financial institutions are filing for bankruptcy for have to be bailed out by our government and gas prices are at an all time high [...]

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White Paper: Start Organizing Your Holiday Campaigns and Strategy

September 12, 2008 by Pablo Palatnik  |  1 Comment

We are now reaching mid September and business owners see the holidays right around the corner and the holidays mean one thing for ecommerce, MONEY. You can either make your year having a good holiday selling season, or truly spend thousands of dollars without good ROI if your campaigns go wrong. Internet Retailer magazine sent [...]

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Top 10 Retailers by Conversion Rate in July 2008

September 10, 2008 by Pablo Palatnik  |  No Comments

If you’re in e-Commerce, one thing you always need and probably want to do is your research on your competitors, but also its very important to look at your non-competitors and what they are doing to reach the level you want to be at. One thing I did about 1 to 2 months ago to [...]

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Online Shopping Consumer Behavior Research Report

August 1, 2008 by Pablo Palatnik  |  2 Comments

Online Shopping Consumer Behavior Research Report

If you are involved in e-commerce, it is crucial you understand online shopping behavior. As a consumer myself, I look at certain things but everyone is different so I can’t just base my whole strategy on what I would do, I have to look at the big picture and focus on what is more important [...]

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Expect Sales, Expect Returns

June 25, 2008 by Pablo Palatnik  |  No Comments

If you walk into a home depot, office depot, or any big or even SMALL department store, you always see a customer service area along with returns. When you open up your first e-commerce store, all you probably worry about is getting sales. Sure, that will make or break your business, but how about returns? [...]

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7 Optimizing Tips For Your Site/Business During The Holiday Season

November 27, 2007 by Pablo Palatnik  |  No Comments

The holiday season is here and your site should be ready to sell, sell, sell! So, what can you do to optimize your site for the holiday season? A few things can change the aspect of your site for the buyer if this is your first holiday season online. 1) Design: Make it KNOWN on [...]

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4.6 Million Visitors a Minute

November 26, 2007 by Pablo Palatnik  |  No Comments

Cyber Monday is here and the reports are already starting to come in. CNNMoney reports, “By 2 p.m. ET, more than 300 retailing Web sites tracked by Internet monitoring firm Akamai were drawing 4.6 million visitors per minute – a three-year record for most traffic in a single day to retail Web sites. Akamai said [...]

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Sears.com Takes the Black Friday Award

November 23, 2007 by Pablo Palatnik  |  1 Comment

Its official, the holiday shopping has started. I drove by Best Buy last night around eleven o’clock at night and people were camping out…huge lines! Now, if you’re like me, you’re not going to put up with long lines but rather shop from your computer. According to Google search trends, let’s look at sears: 5.sears.com [...]

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A New Breed of Online Shopper – Social Shopping 101

November 14, 2007 by Pablo Palatnik  |  1 Comment

It’s about that time of year when you’re probably having your best sales to date since the holidays are around the corner and people are starting to shop as of now. If you’re selling a product on your website, besides having quality pictures of the product itself and good content, what else could entice the [...]

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