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April 14, 2009 by Pablo Palatnik | No Comments
American Online is relaunching its shopping comparison website tomorrow which means yet another outlet for retailers to market their products. Shopping sites have pretty good conversion rates since visitors are there for one reason, to shop and compare. “Tomorrow AOL will relaunch AOL Shopping, a comparison shopping site that emphasizes deals, bargains and coupons.
December 10, 2008 by Pablo Palatnik | 2 Comments
Whoever said the economy was in bad shape? Well, of course it is, but for online retailers, its not all negative news coming from the current economy. While retail stores suffer from decrease in sales, online etailers are still seeing growth from last years sales which is VERY POSITIVE given the current circumstances. From an [...]
December 4, 2008 by Pablo Palatnik | No Comments
There is no better time to be a consumer in todays declining economy. With the country currently undergoing a recession, online retailers are doing what they can to keep healthy numbers up and attract more consumers to shop. Especially during the holiday season, competition is a fierce as ever. Searchers have one thing in mind [...]
December 3, 2008 by Pablo Palatnik | 2 Comments
Its two days after Cyber Monday and the results are pretty much in. The biggest day for online sales drove a 10 percent increase in web traffic. This number is a lot better than most expected and it may be a positive sign for the month of December, which many retailers depend on for their [...]
November 24, 2008 by Pablo Palatnik | 2 Comments
As the holidays near, eBay will make its big marketing push to attract buyers to the site using all types of media. As an eBay account holder with an eBay store for one of our businesses, I recieved a call from eBay telling me how to “optimize” my business on eBay with email marketing which [...]
November 18, 2008 by Pablo Palatnik | 1 Comment
As users engage more and more in social networks, these networks are influencing the way users shop online. When was the last time you saw an e-commerce site that doesnt have user reviews or at least an option for users to leave reviews? I’d personally more than 30-40% of your purchases were influenced by word [...]
November 7, 2008 by Pablo Palatnik | No Comments
If you’re betting on Q4 to be the best quater for your online sales, it may be time to start looking at reality and preparing for a slow holiday season. This is the time, or maybe a few weeks back, to really start preparing what promotions you will run, what is the lowest price you [...]
October 27, 2008 by Pablo Palatnik | 1 Comment
One of the key factors in the success of your website (sales based) will be your shipping rates which is one of the MOST competitive factors you have against your competitors. With gas prices increasing (although now they are decreasing but we’ll see how long that last) shipping rates have gone up for everyone within [...]
October 24, 2008 by Pablo Palatnik | No Comments
We’re nearing the end of October which has been a disaster in the economy to say the least. Markets worldwide are tumbling and the media has instilled a fear in people that makes you almost want to shoot yourself with how bad things are getting. BUT, I’m sure most of you (those who own ecommerce [...]
October 21, 2008 by Pablo Palatnik | 2 Comments
I just got an email from Shopzilla, also BizRate, that they are increasing paid clicks by 25% to advertisers because of the holiday season. The email states:
October 14, 2008 by Pablo Palatnik | 8 Comments
Two of the largest online e-commerce companies in the world are now going head to head as the steaks grow more competitive in this financial climate. Before, the “competition” between these two giants was not as prominent as their business models were quite different. eBay was mostly based of the auction business model and Amazon [...]
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