Top 50 Ad Networks To Place Ads

Written by Pablo Palatnik on December 24, 2007

I found the chart below incredibly interesting and helpful. As online marketers, we’re always looking for the next channel for network to start placing ads to increase our sales/leads. It’s almost the beginning of a new year and that means new strategies or just basically re-vamping campaigns and generating more traffic as well.

Make Money with Your Facebook Profile

Written by Pablo Palatnik on December 18, 2007

OK, so ever since I got a Myspace profile I tried everything possible to get adsense code in there with my publisher ID so I can make money of the clicks…unfortunately that never happened.

I always thought advertisements on the profiles should be shared with the user, after all, we put all the time and effort in getting our own traffic, designing our site, etc.

Ads-Click, a company from Switzerland which has some presence in the U.S., has developed a Facebook application for users that allows users to put a code and deliver targeted ads to their users sharing 80% of the revenue (80% goes to you.) So, depending on your content from your profile and that of your visitor, it will display a relevant ad by text I believe, once they click, you get 80% of that click and 20% goes to them.

{If Facebook and Myspace offered this to their users with Adsense or any other contextual ad programs, there would be more of an incentive for profile users to drive traffic, refer friends, etc. I guess it comes down to SPAM and how the public will react}

It is called MicroSocialAds and should be out soon. How will Facebook react to this if they do? Facebook not getting a cut of advertising done through their site?

Monetizing a Video Widget: Swicki

Written by Pablo Palatnik on November 26, 2007

Friday morning, I posted a podcast titled, “Video Opportunity for Publishers & Advertisers.” Soon after, I was browsing the web just checking out some stuff and stumbled upon Swicki. Video is in and if you can monetize it, you should! In the podcast I talked about Adsense video units, which is basically an embedded YouTube video in your site or blog with an ad on top and at the bottom which I think can give you good CTRs.

So, Swicki is pretty cool. You can check it out on my blog at the left (it usually shows mini video clips but now it is showing a tag cloud.) Here is why I think this could work to monetize your visitors from video. It’s something new so users will be curious to click through. It’s a video widget which you set-up keyword tags and will show related videos (pretty cool videos you may even find interesting.) It scours Google video for related videos and takes the visitor to a site with all the videos in one place.

So how do you monetize this? While setting up your Swicki page, you can customize the ads section choosing what platform of ads to show (adsense, etc) and allows you to enter your code.

$16 Million with Google Adsense, Oh Mama MIVA

Written by Pablo Palatnik on October 4, 2007

Financial news website Motley Fool had a report titled, “Is Google Broken?” I really suggest you read it, I thought it was a very interesting article but here is what struck me.

MIVA…you’ve heard of them right? Second tier engine…not a big name…not mentioned anywhere…public company. In its third quarter, the company pulled $36.7 million to $37.1 million in revenue if I understood right…that’s a lot of money, agreed?

How do you pull that…a second tier engine like MIVA. Interestingly enough, Google Adsense plays a big role in the MIVA business model. You can read all about it in the article but let’s take a quick look at the numbers:

“MIVA generated approximately $0.07 per lead on its 240 million clickthroughs during the third quarter of 2006. By outsourcing some of the billable ad space on its online destinations, search portals, widgets, and desktop toolbars to Google through the Google AdSense program, MIVA stood to make more on each generated lead, even after Google took its cut.”

If they made .7 cents a lead with 240 million click through and I’m doing the numbers right…that is $16,800,000.00. Arbitrage?????