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December 24, 2007 by Pablo Palatnik | No Comments
I found the chart below incredibly interesting and helpful. As online marketers, we’re always looking for the next channel for network to start placing ads to increase our sales/leads. It’s almost the beginning of a new year and that means new strategies or just basically re-vamping campaigns and generating more traffic as well.
December 18, 2007 by Pablo Palatnik | 4 Comments
OK, so ever since I got a Myspace profile I tried everything possible to get adsense code in there with my publisher ID so I can make money of the clicks…unfortunately that never happened. I always thought advertisements on the profiles should be shared with the user, after all, we put all the time and [...]
November 26, 2007 by Pablo Palatnik | No Comments
Friday morning, I posted a podcast titled, “Video Opportunity for Publishers & Advertisers.†Soon after, I was browsing the web just checking out some stuff and stumbled upon Swicki. Video is in and if you can monetize it, you should! In the podcast I talked about Adsense video units, which is basically an embedded YouTube [...]
October 4, 2007 by Pablo Palatnik | 6 Comments
Financial news website Motley Fool had a report titled, “Is Google Broken?” I really suggest you read it, I thought it was a very interesting article but here is what struck me. MIVA…you’ve heard of them right? Second tier engine…not a big name…not mentioned anywhere…public company. In its third quarter, the company pulled $36.7 million [...]
September 13, 2007 by Pablo Palatnik | No Comments
A study conducted by Jupiter Research and commissioned by Revenue Science and AOL, shows “Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising – with behavioral targeting (BT) outperforming contextual by as much as 22% in some categories†The study is so detailed I’ll post some of it here; great [...]
September 5, 2007 by Pablo Palatnik | No Comments
Looking at my analytics trend for the past couple of months, the Firefox browser has gained tremendous momentum vs. the explorer browser. [Source: http://ff.asbjorn.it/pages/dlgraph.php] Firefox has come out with a plugin called Adblock Plus. What does this do? Basically it will block out ads, and more importantly to many of us, block contextual advertising ads [...]
August 21, 2007 by Pablo Palatnik | 2 Comments
My last blog post was about the Next Internet Millionaire reality online series that has just launched by Joel Comm. I saw Joel speak at the Affiliate Summit here in Miami about contextual ads and had a good presentation about the different networks who offer ads for publishers to place on their websites, blogs, etc [...]
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