Advertise on Walmart.com via Yahoo

Written by Pablo Palatnik on June 6, 2008

In the latest effort to placate restless investors, Yahoo president Sue Decker has laid out plans for building the company’s online advertising , including a deal to sell all the display and video ads on Walmart.com.

This seems like a great contextual advertising opportunity for many advertisers who are looking to really increase traffic and get exposure through a site that drives a great deal of traffic.

Walmart.com Traffic:

Using Google Content Network and Other Contextual Advertising Networks

Written by Pablo Palatnik on June 5, 2008

I haven’t done a podcast in a while and decided it was time to get back on track. I’ve been noticing many downloads within the past month 1/2 and would like to thank those of you tuning in.

I’m not the greatest podcaster ever, so there are many things I sometimes leave out, check out the post I wrote for Search Engine Journal, “Is Contextual Advertising Part of Your SEM Strategy?” which goes into detail as well if you’re new and trying to use the content network or not too sure what it is or does.

Tune into the podcast now!

Using Google Content Network and Contextual Advertising

GeekCast.fm:
Using Google Content Network and Other Networks

Oopps…Not In Front of Google!

Written by Pablo Palatnik on April 3, 2008

So, I was at Search Engine Strategies in New York at a contextual advertising session when something very funny happened…to me at least.

They were asking volunteers to show their sites on the big screen monitor to critique their sites and how they are using adsene to monetize their content/site. One man volunteered.

This story is what NOT TO DO at a search conference or think before you do, at least read the guidelines.

This guy had a content site reviewing prescription drugs which apparently, I didnt know but it is known, is against the Google Adsense guidelines.

Who was on the panel? GOOGLE. It was kind of an akward moment to be honest and of course the guy from Google (MAYBE), jotted the site down.

Anyway, it’s a lesson…Hours of work probably for nothing. I wonder if Google would have found the site and how they go about chasing down sites that don’t follow the guidelines.