PalatnikFactor.com

In the latest effort to placate restless investors, Yahoo president Sue Decker has laid out plans for building the company's online advertising , including a deal to sell all the display and video ads on Walmart.com.

This seems like a great contextual advertising opportunity for many advertisers who are looking to really increase traffic and get exposure through a site that drives a great deal of traffic.

Walmart.com Traffic:

I haven't done a podcast in a while and decided it was time to get back on track. I've been noticing many downloads within the past month 1/2 and would like to thank those of you tuning in.

I'm not the greatest podcaster ever, so there are many things I sometimes leave out, check out the post I wrote for Search Engine Journal, "Is Contextual Advertising Part of Your SEM Strategy?" which goes into detail as well if you're new and trying to use the content network or not too sure what it is or does.

Tune into the podcast now!

Using Google Content Network and Contextual Advertising

GeekCast.fm:
Using Google Content Network and Other Networks

So, I was at Search Engine Strategies in New York at a contextual advertising session when something very funny happened…to me at least.

They were asking volunteers to show their sites on the big screen monitor to critique their sites and how they are using adsene to monetize their content/site. One man volunteered.

This story is what NOT TO DO at a search conference or think before you do, at least read the guidelines.

This guy had a content site reviewing prescription drugs which apparently, I didnt know but it is known, is against the Google Adsense guidelines.

Who was on the panel? GOOGLE. It was kind of an akward moment to be honest and of course the guy from Google (MAYBE), jotted the site down.

Anyway, it's a lesson…Hours of work probably for nothing. I wonder if Google would have found the site and how they go about chasing down sites that don't follow the guidelines.

I found the chart below incredibly interesting and helpful. As online marketers, we're always looking for the next channel for network to start placing ads to increase our sales/leads. It's almost the beginning of a new year and that means new strategies or just basically re-vamping campaigns and generating more traffic as well.

OK, so ever since I got a Myspace profile I tried everything possible to get adsense code in there with my publisher ID so I can make money of the clicks…unfortunately that never happened.

I always thought advertisements on the profiles should be shared with the user, after all, we put all the time and effort in getting our own traffic, designing our site, etc.

Ads-Click, a company from Switzerland which has some presence in the U.S., has developed a Facebook application for users that allows users to put a code and deliver targeted ads to their users sharing 80% of the revenue (80% goes to you.) So, depending on your content from your profile and that of your visitor, it will display a relevant ad by text I believe, once they click, you get 80% of that click and 20% goes to them.

{If Facebook and Myspace offered this to their users with Adsense or any other contextual ad programs, there would be more of an incentive for profile users to drive traffic, refer friends, etc. I guess it comes down to SPAM and how the public will react}

It is called MicroSocialAds and should be out soon. How will Facebook react to this if they do? Facebook not getting a cut of advertising done through their site?

Friday morning, I posted a podcast titled, “Video Opportunity for Publishers & Advertisers.” Soon after, I was browsing the web just checking out some stuff and stumbled upon Swicki. Video is in and if you can monetize it, you should! In the podcast I talked about Adsense video units, which is basically an embedded YouTube video in your site or blog with an ad on top and at the bottom which I think can give you good CTRs.

So, Swicki is pretty cool. You can check it out on my blog at the left (it usually shows mini video clips but now it is showing a tag cloud.) Here is why I think this could work to monetize your visitors from video. It’s something new so users will be curious to click through. It’s a video widget which you set-up keyword tags and will show related videos (pretty cool videos you may even find interesting.) It scours Google video for related videos and takes the visitor to a site with all the videos in one place.

So how do you monetize this? While setting up your Swicki page, you can customize the ads section choosing what platform of ads to show (adsense, etc) and allows you to enter your code.