Anyhow, it got me interested to see why this site, out of all sites that do this, decided to market on TV. I started looking around in Google a few minutes ago and typed in keywords such as “repair pc scan”, “scan pc for problems”, “remove spyware”, “check pc for problems”, and so fourth. I couldn’t find an ad for FinallyFast.com but I’m sure they do have search engine marketing, just probably not a very effective campaign (I’ve only used Google to search for ads)

I went to compete.com to see what the traffic stats were for FF and its main competitors online. I choose two companies I saw most in Google and of course, Finally Fast, here are the results:

FinallyFast.com is growing in traffic and could most likely be from its TV ad, but look at PCTools and the other site.

PCTools.com bids on 2,132 keywords
PCDocPro.com bids on 181 keywords
FinallyFast.com bids on 78 keywords

I couldn’t find FinallyFast.com almost anywhere on paid search so it could be a mistake that those are the numbers of keywords those companies are bidding on, they could also be from organic search.

My point from this post is if you’re an online company providing an online service, I think the most effective strategy before going on TV is to make sure you have your online marketing well in place to really compete against the competition. Could have been a very smart move to make a TV commercial where no competitors are in that space, I’m not saying its not. I just think you have to look at what will be more effective and wondering what kind of research the company did before deciding to go the TV route.

Nike released thier new commercial this weekend in thier “leave nothing” campaign. I have to say, this commercial is insane! If you get a chance, watch it in HD somewhere. They (Michael Mann) did a great job at actually taking us inside the field. Maybe a similar concept has been done before, but this commercial takes it to another level.

As Marketing Daily reports (Media Post), ” The company says this year’s version, themed “Leave Nothing,” “captures the essence of football–pouring heart and soul into every day and every play, leaving nothing on the field by game’s end.”