Google Going after Pay-Per-Posters

Written by Pablo Palatnik on November 20, 2007

While Google engages in PageRank warfare against its algorithmic enemies (sites that sell links,) the latest to see the wrath are pay-per-post publishers (maybe advertisers to…) Months ago (if I can find the post or on some guest post) I blogged about how the pay-per-post business model would be VERY hurt by Google’s move on going after link sellers. Is this actually a surprise to anyone?

The pay-per-post business model depends a lot on Google’s pagerank. Obviously, a post on a pagerank of 5 would cost a lot more than on a pagerank of 3 and so on.

Techcrunch reports, “IZEA (the new holding company for PayPerPost) CEO Ted Murphy is not surprisingly calling foul on the move, claiming that it’s part of some sort of censorship conspiracy by Google. Better still Murphy claims that it’s part of Google’s attempts to deny competition because PayPerPost is a “a very attractive alternative” to Adsense.

Murphy goes on to claim that TechCrunch should be punished because our occasional posts thanking sponsors (like this one) is nothing different to what PayPerPost bloggers do.”

Here is one thing I learned a long time ago…NEVER BASE YOUR BUSINESS -MODEL ON GOOGLE. Pay-Per-Post needs to have or should have a different pricing structure for bloggers maybe based on traffic to blog instead of pagerank…BUT here is thing. Many advertisers use bloggers as an SEO strategy.

I think we’ll see a change soon within pay-per-post and how it may change its business model regarding pagerank. If you want to advertise using a service like pay-per-post or reviewme, use it for branding and marketing purposes, not SEO, it might come back to haunt you.

The Palatnik Factor Goes Green

Written by Pablo Palatnik on November 7, 2007

In support of Green Week, Nov. 4-11th, The Palatnik Factor has gone GREEN (check out the new logo.) Many companies online are promoting this week which is a great way of PR. How am I going green? I blog without any lights! Hey, it’s a start.

What are some of the companies doing or advertising?

GreenIsUniversal -Learn More on How NBC is Building a More Sustainable World. Nov 4-11

SaveYourWorld - Each Green Wristband Saves One Acre of Rainforest for One Year

321 Transform- Helping companies go green by reducing waste & process cycle time

What are you doing for Green Week?

Thanks Big List Marketing Search Blogs

Written by Pablo Palatnik on October 3, 2007

I remember when I first started this blog, I came across TOP RANK BLOG, which had lists of top online marketing blogs every week or so, and thought…wow…cool…I’ll get there. Not the most popular blog, but just a sudden goal that struck me as far as my blog and I was just starting then.

Anyway, I was looking at my incoming links fro the wordpress profile and BAM…there the link was. You can find the 9/28/2007 update here.

How do you get on the list?
It wouldn’t hurt to link to the list first. Otherwise, we find most of the new blogs when reading blogrolls of other BIGLIST inductees or SEM social news sites. Rarely do we add a blog based on a direct request. Two fundamental requirements: Your blog must cover search marketing and it must post weekly at a bare minimum. Other considerations include, blog design, usability, writing style and quality.

Just wanted to blog about that and give a thanks to Top Rank Blog and Lee Odden.