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Blog | PalatnikFactor.com

Archive for the Blog Category

Moving A WordPress Blog To A New Server – The Palatnik Factor Moves

June 18, 2008 by Pablo Palatnik  |  No Comments

If you aren’t to technical like myself and have had a wordpress blog for a while, when it comes time to move servers, you’ll come to realize its not as easy as 1,2,3. Maybe I’m just really not technical myself but I should really thought about where I would host this blog long-term before I [...]

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Monetizing a Video Widget: Swicki

November 26, 2007 by Pablo Palatnik  |  No Comments

Friday morning, I posted a podcast titled, “Video Opportunity for Publishers & Advertisers.” Soon after, I was browsing the web just checking out some stuff and stumbled upon Swicki. Video is in and if you can monetize it, you should! In the podcast I talked about Adsense video units, which is basically an embedded YouTube [...]

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Google Going after Pay-Per-Posters

November 20, 2007 by Pablo Palatnik  |  4 Comments

While Google engages in PageRank warfare against its algorithmic enemies (sites that sell links,) the latest to see the wrath are pay-per-post publishers (maybe advertisers to…) Months ago (if I can find the post or on some guest post) I blogged about how the pay-per-post business model would be VERY hurt by Google’s move on [...]

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The Palatnik Factor Goes Green

November 7, 2007 by Pablo Palatnik  |  1 Comment

In support of Green Week, Nov. 4-11th, The Palatnik Factor has gone GREEN (check out the new logo.) Many companies online are promoting this week which is a great way of PR. How am I going green? I blog without any lights! Hey, it’s a start. What are some of the companies doing or advertising? [...]

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Thanks Big List Marketing Search Blogs

October 3, 2007 by Pablo Palatnik  |  1 Comment

I remember when I first started this blog, I came across TOP RANK BLOG, which had lists of top online marketing blogs every week or so, and thought…wow…cool…I’ll get there. Not the most popular blog, but just a sudden goal that struck me as far as my blog and I was just starting then. Anyway, [...]

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Yes, Another Blog Rush Post.

September 17, 2007 by Pablo Palatnik  |  No Comments

This…yes is a post about Blog Rush. If you’re a blog reader, specially in this industry, than you’ve heard of Blog Rush by now…especially if you’re a blogger yourself. I know most have already blogged about this and it’s new nothing new, but lets face it…it’s exciting. What happens from the launch we don’t know, [...]

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Optimizing Your New Blog For Search Engine Rankings

August 14, 2007 by Pablo Palatnik  |  1 Comment

Over the last two years or so, search engines have favored blogs in a big way. Blogs provide pure content (at least before the made-for-adsense blogs exploded in the scene) and content is king. Haven’t heard that one before have you? Ok, maybe you have. Matt Cutts, one of the Google gods, shared some tips [...]

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Paying Your Way To The Top – Google Adwords Change In PPC

August 12, 2007 by Pablo Palatnik  |  No Comments

INSIDE ADWORDS ANNOUNCED LAST WEEK a change in formulating top ad spots in paid search. PAY YOUR WAY TO THE TOP. Of course Google doesn’t come out and say that but that seems to be the change. Quality score will still apply in terms of relevancy, etc. “The key change to the formula will be [...]

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New York Times Acquires A Blog

August 9, 2007 by Pablo Palatnik  |  1 Comment

New York Times Acquires A Blog

And who said blogs are just a phase? This is just proof that the blogosphere is here to stay. The New York Times has just acquired Freakonomics.com. Freakonomics is a blog which began as a continuation to the book, which was released in 2005. A blog purchased by a big media player is a great [...]

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The Top 50k Blogs Generated $500M in Ad Revenue in 2006

August 6, 2007 by Pablo Palatnik  |  No Comments

A research study by the University of Texas and Chitika reports that the top 50k blogs generated an estimate of $500 million in ad revenue. Key stats: > The top 1% accounted for approximately 20% of the total revenue > The top 5% accounted for approximately 50% of the total revenue > The top 10% [...]

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Power 150 Marketing Blogs Partnered by Ad Age

July 27, 2007 by Pablo Palatnik  |  7 Comments

Most who blog about online marketing, news, etc. blog because one, they love what they do, and two, exposure in the industry which has been rising at an incredible pace with so many companies and self-made industry rock stars rising. We’ve all seen the important of all these marketing blogs which share with us great [...]

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