A Good Case of the Mondays… Cyber Monday…

Written by Pablo Palatnik on December 2, 2008

It is almost midnight and if you have e-commerce websites, I really hope you ramped up and took Cyber Monday serious because…it is. I wrote a post previous to this one titled, “Cyber Monday Tips From Google & Yahoo for Search Marketing.” It is truly a day where the media officially announced would be a day where the internet would have great sale similar to what Black Friday is to retail stores or malls.

Sales on one of my websites is up 47% previous to what last Monday was, and last Monday was a good day as well. 47% increase in sales is a big jump and you have to know how to compete in an enviroment where your competitors, your serious ones, know the meaning of Cyber Monday and will ramp up bids on strong keywords and will change their ads accordingly.

Cyber Monday was a strong keyword today which you can always look at what keywords are hot though Google Trends.

This was around 1pm.
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Cyber Monday Tips From Google & Yahoo for Search Marketing

Written by Pablo Palatnik on November 27, 2008

Tomorrow is Black Friday, which means it is THE busiest shopping day of the year! People flock to malls, etc to look for the best sales they can possibly find. Given the economic climate, Black Friday might not be what it has been in past years but that wont stop people from seeking out sales.

Monday, it is the BUSIEST online shopping day of the year. It’s time to ramp up budgets and get ready for a BIG SALE on your website. Even if you continue to have the same sale you’ve always had, it’s time to push these holiday names on your site. One very strong and great tactic I believe works great for branding is making sure your site has the look and feel of the holiday to show the user you’re up-to-date and your business is infact following the trend of having big sales on these days.
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Build Your Business Via Twitter

Written by Pablo Palatnik on November 26, 2008

ahhhh, the good ol’ Twitter. How much buzz have you heard about this company in the past couple of months? Twitter has exploded in the social scene not only for regular joes, but it has become a great marketing tool. There is such buzz about this company that it is almost impossible to ignore the urge to start using it, as I recently started again with my own twitter account.

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10 SEO Questions with Aaron Wall from SEOBook.com

Written by Pablo Palatnik on November 25, 2008

As the PalatnikFactor.com launches its first interview for the Interview Series, the first guest is non other than Aaron Wall from SEOBook.com. For those of you who don’t know who Aaron Wall is, he is probably one if not the most popular SEO out there. Aaron has been mentioned in publications such as The Wall Street Journal, BusinessWeek, Time Magazine, MSNBC and much more. Read more about Aaron Wall.

Q:Aaron, thanks for taking the time to do this interview with me. I think, as many people do, SEO is still growing in terms of people getting into it, as well as the demand for it. What do you think is the state of the industry as it is now and going into 2009?

A:I think the industry is going well, but many of the people who really know what they are doing are moving away from the client services area and toward the build your own profitable sites model. SEOs are becoming more holistic internet marketers…which bodes well for their long-term value as the web keeps evolving.
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