Will The New Google Domain Authority Algorithm Change Have a Backlash with Users?
August 25, 2010 by Pablo Palatnik
Google has made a new change to its search algorithm last week and it will definately have an impact on many sites around the web in terms of search query and will have an impact on search in general as this is a small step in the ever changing landscape of search and Googles algorithm that determines how people find information…for the most part.
If you haven’t read or heard about Googles latest algorithm change, see the post titled, “Googles New Algorithm Change: More Domain Authority.”
So, now that we know what this change will bring about, how will users and people who are involved in the SEO community feel about this change? Is this a smart change for Google to implement? Is it really bringing about a change that will ultimately help users while searching for certain queries that are strong on domain matches?
I was pretty surprised at what some readers of the official Google webmaster blog had to input regarding this change (comments taken from blog post announcing change):
> “I dont think its very useful. it will eat up my time by having to click on subsequent pages, for if i wanted more results from a single site, i could always do “more from site” command.”
> “I don’t think it’s very practical. Users don’t want to check the same site over and over again.
One page results with ONLY 10 results is not a good place to put 7 from the same site…”
> “…these changes seem too intense. They have the potential to take out relevant information a searcher might not have know existed, for instance. Today the links under the main listing (for those that are strongly related to the search) are or should be enough. The site and homepage should be structured and designed friendly enough to let me find what I’m looking for on the site. Lastly, I can’t help but to imagine the SERPs being populated by pages unintentionally optimized for the search term….then again, these are all first impressions. I hope I’m wrong. But I can see lots of people not liking this.”
>”Agreed with the people who said this could get to be a problem in a hurry. I know how to navigate around a website. I don’t need a page of results from the very same site. I want to know what else is out there – and this change makes me have to work harder to find the best information.”
>”This is a horrible feature.. Major retailers that sell “branded” products will be pushed off the page, giving users fewer options. ”
As you see, feedback from the get go from certain users points to a negative view on this change. Then again, when anything changes towards the algo, that creates a whole new problem for seos but may also result in some very positive results for certain websites.
We’ll see what feedback will result once it begins to really take place and be noticed.
