Googles New Algorithm Change: More Domain Authority
August 25, 2010 by Pablo Palatnik
As many of you heard by now, Google has recently announced a new algorithm change in its search algorithm. When Google announced any change in its search algo, it is the talk of the town for us SEOs. This change will affect all online marketers who engage in any sort of optimization of their website with search in Google. Most likely, Bing will follow, but whose to say.
What does this new algorithm change and do? (according to Google Webmaster Blog)
“Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain…”
If you ask yourself what benefits there is to this change for website owners? Well if you think about it, go do a search of your domain. How many other sites are ranking that can mean less visitors to your website? Not only that, but also this can be a blessing for many who try to outrank other sites for certain issues with online reputation management.
Google goes on to explain, “Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.
We’re always reassessing our ranking and user interface, making hundreds of changes each year. We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.”
Have you seen any changes in search related to this new algorithm change?
