Average Time on Facebook vs. Twitter Per User
August 4, 2010 by Pablo Palatnik
Some of you may use this metric to decide on allocating budget towards marketing, some of you it may make absolutely no difference at all. If you’re looking into advertising in the two largest social media hubs at the moment, Facebook and Twitter, you should look at different metrics and see which makes more sense for you. Earlier this year, Jan 2010, I wrote blog post that was fairly popular regarding Twitter demographics which you should check out. It went in depth as to what demographics you can find on the large social network.
For this post purposes, we’re looking at the average time a user spends on Facebook and the average time a user spends on Twitter. Are you thinking the answer may be obvious? I guess so. If you think about the purpose each of these two social networks serve, they are pretty different, right? So, we would agree that users spend more time on Facebook because it is a much larger network and for the most part, can perform more actions ON the network such as uploading pictures, sharing music, etc.
Last year, Nielsen put out a chart showing the time spent on the top 10 social networking websites (2009) and you can find that report here. Looking at Alexa now, here are the statistics, currently.
TWITTER:
3 month avg min:7.65667 -2%
FACEBOOK:
3 month avg min:32.04833 -1%
While Facebook shows a significant time different spent on its website, nevertheless, it’d be interesting to see where users log in to more frequently.
