Yahoo and Bing Finally Under One Platform: Microsoft-Yahoo Alliance
July 16, 2010 by Pablo Palatnik
For search marketers who manage PPC campaigns in Yahoo and Bing, good news is here…at least I think so, right? The Microsoft Adcenter platform, which many search marketers really like, a lot more than Yahoo paid search platform, will now be the managing center for both Bing (or Microsoft properties) and Yahoo (Yahoo properties) paid search marketing.
You are looking currently at marketing to 30% of the search market under this umbrella, but also notably, Google is losing its market share. Overall, Microsoft now accounts for 12.7 percent of U.S. searches, and Yahoo for 18.9 percent. Is Bings’ efforts in its marketing such as buying ad spots (very expensive I may add) such as the super bowl and last I saw, “the decision,” the one hour special on ESPN when Lebron James announced where he will play, Bing has made some serious efforts to get the word out about it’s new decision engine…LOS LINKS!!!!!!!!
Check out a great explanation on this video put out by Yahoo and what this Microsoft-Yahoo alliance means and how it will facilitate things for search marketers. I know I’m looking forward to it.
