Twitter Bigger in Search Than Yahoo and Bing
July 12, 2010 by Pablo Palatnik
We all know how big Twitter is. It has become everything us online marketers hoped it would be, a great channel with millions of users to reach, with the right marketing strategy. According to Biz Stone, Twitters co-founder, Twitter currently supports 800 millions search queries per day! Google currently supports 88 billion search queries per month. Let’s do the quick math here…Twitter currently supports about 24 billion search queries per month? Maybe I’m wrong on that…
In a recent post by OnlineSocialMedia.net, “According to Emma Barnett at Telegraph.co.uk, Twitter is now becoming one of the fastest growing search engines, outdoing Yahoo and Microsoft’s Bing. A recent study by Nielsen showed that since last April, Twitter searches have increased by 33%, when looking at Bing, since their post launch, its growth had increased by over 22% in the U.S.
In recent months Twitter has formed search partnerships with Google, Microsoft and Bing to use all of Twitter‘s data and implement it into one overall package. It was decided that because Twitter’s own search engine was attracting users looking at real-time results on live events, its competitors wanted a piece of the action! In an interview with The Telegraph, Twitter’s CEO Evan Williams said “that the company was focused on improving its search engine, and that the developers were actively working to make it more intuit.”
As Twitter grows in membership, these search queries will increase making them close to Google in search. If you think about it, all big three Google, Yahoo, and Bing have spent countless money in TV spots to advertise their services. Have you seen a Twitter commercial on TV? There is much room for growth for Twitter as a service and brand. It is still to catch on by other demographics as Google, Bing, and Yahoo have targeted and hit all demographic types.
I think we haven’t seen the peak of Twitter yet and believe it can possibly compete with Google in the near future in search.
Comments (2)
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I was thinking about this today actually. Im not quite sure if i believe it..I mean i doubt twitter is bigger than yahoo. But then again I believe it. Its weird though considering yahoo has a great interface. Bing has a lonnnnng way to go though