Optimize Your Adwords Campaign with Googles Own Ideas
July 8, 2010 by Pablo Palatnik
Sometimes, and it happens to many online marketers, specially those who don’t have the time or resource to put into search marketing as much as they’d like, their PPC campaigns can go stagnant. Some advertisers ‘WASTE’ lots of money on PPC and some advertisers are scared to make changes to their PPC campaigns.
Talking to some advertisers and clients, many don’t take advantage of the ideas Google has to offer in order to optimize your campaign from adding certain keywords to raising bids on existing keywords for better traffic.
I’ve read in some post about advertisers believing Googles answers to everything when it comes to PPC raise bids and improve CTR which of course means MORE MONEY for Google. While this may be true, it is also true that by doing both those things you actually are optimizing your Google Adwords campaign. It is also true that by analyzing data which Google always stresses, you can reduce bids or remove keywords which aren’t proving a good ROI for your campaign.
There is a tool I’m not sure many search marketers know about (I actually think they do) BUT, many who can’t spend too much time searching for tools or keeping up with new Adwords tools, here is a great report/tool for you to analyze in your Google Adwords campaign.
Login to your Google Adwords account. Once you’re logged in, look on the tabs above where you will see “Opportunities.” Go ahead and click on that tab and on the right hand side you should see 3 links on the top: Ideas, Analyze Competition, Pending Changes. Lick on Ideas and you will be prompted with ideas that Google has in two difference sections: KEYWORD BID IDEAS & KEYWORD IDEAS.
Give this tool a try and you’ll see how fast you can come up with some new and fresh changes to your Google Adwords campaign.
