If President Obama Got Elected, You Can Grow Your Online Business: Grassroots Movements
June 16, 2010 by Leonel Apartin
Let’s face it, the odds that President Barack Obama were very low, why? Well…he was going against Hillary Clinton (just the name had way more leverage than anything Obama had) and he was going to be the first black president which the question was always asked, “is this country read for a black president?”
The strategy behind President Obamas is always talked about it and it really did come down to grassroots movement, and it was mainly online. The most powerful marketing tool is…..guess…..? It isn’t being ranked #1 in Google for a certain keyword (although that will help bigtime, right?) it is your most valuable asset your business has…your customers.
The landscape of the oldest form of marketing in the world (word of mouth) has changed in the past few years with the internet building social channels that have changed communication as we know it. Let’s take a look channels like Facebook or Twitter for example. Almost everyone I know in the age range of 14-40 has a Facebook or Twitter account. Each of those channels have MILLIONS of users and has become a main form of communication for many. Aside from email, those two channels have to be the next largest communication hubs of the internet.
YOUR CUSTOMERS are on these channels and you can use the power of ‘word of mouth’ marketing from them by simple asking them for their support or give some sort of incentive in order for them to talk about your brand. Sure, it may not be the ideal way but it’s a way. President Obama was just a regular senator at the beginning of the election but grew larger than life by selling to the people what he believed which is what they wanted to hear, ‘change.’ Obviously, our businesses won’t touch people in that way but if your product or service is that good, THEY WILL TALK ABOUT YOU.
Use your newsletters or individually personalize emails to your customers thanking them for their business and how they can help the company by a simple tweet or facebook status.
**This post is for more established online based businesses with customers to engage in these strategies.
Comments (1)
I think everyone gets so caught up in trends and strategies that the customer is often ignored. It’s crazy that the targeted demographic is left to the wayside, but most products are not good enough to warrant any word of mouth traffic. But through this grass roots marketing, the cream will rise to the top.