PalatnikFactor.com

Analyzing Your Websites Strength vs. Weaknesses

June 15, 2010 by Pablo Palatnik

The real title for this post should be “Analyzing Your Businesses Strength vs. Weaknesses” but since we dedicate ourselves to online business, our businesses have always revolved around websites, I’m sure if you’re reading this, you own a web business whether it is online retail or lead generation. One of the best exercises I have done in a few months for my businesses and will implement to others is making a strength vs. weaknesses chart. It’s funny how as business owners or someone in a position of development is so caught in the day to day that sometimes you really forget how important it really is to pinpoint these factors, specially when talking about marketing your company against the competition.

So, what can you do? Start with something as simple as building a chart and list your TOP 5 COMPETITORS. For this example, as I have done, e-commerce has been the focus up to this point so I would list the most important factors that I think will interest my company and consumers to see where the strengths are and where the weaknesses are in regards to factors that can really impact the company and the message in marketing.

These factors I believe to be very important to compare to the competition:

-Shipping Cost
-Shipping Time
-Price Comparison
-Contact Channels (phone-live chat capabilities)
-Payment Channels (credit cards, paypal, etc.)

You have to determine what factors are most important to you and your business and also what the consumers in your particular industry would think is most important and compare them to you competitors. With this simple exercise, you’ll see that you can quickly identify where you have more leverage on marketing and where you don’t.

↑ Grab this Headline Animator