Guide For How To Build A Great Company Facebook Page
June 11, 2010 by Leonel Apartin
I remember a few years back when I had a client who just hired me to create and maintain their Myspace page for their online business. Back then, Myspace was the biggest thing and was the only one of its kind, besides Friendster (who was the original one.) Now it’s all about Facebook and is definitely one of the largest websites in the world, so, why wouldn’t you want to have exposure there?
The Wall Street Journal has a great post titled, “How to Build a Great Company Facebook Page,” which has some great content.
Why should I create a community?
A community can serve multiple purposes and can be very powerful provided you have a clear objective. Some of the objectives for you to consider include:
* Brand building and promotion. Coke’s community on Facebook has more than 5.7 million members
* Customer feedback. Starbucks’ community has more than 7.5 million members and the community decides the flavor of the brand’s next coffee.
* Lead generation and online sales. Gunpowder restaurant in New Delhi does much of its table booking through its Facebook fan page
* Online reputation management. Dell’s Facebook page for small and medium-sized businesses is a great tool for the company to continuously strengthen its reputation as a brand that is committed to customer service.
Read The Whole Story @ Wall Street Journal —-> How to Build a Great Company Facebook Page
Comments (1)
Article highlights some good points about face book, and the guidelines will be really helpful for beginners, the examples of Coke, starbucks, gunpowder restaurant, dell are really inspiring.