YouTube Video Targeting for Google Adwords
May 24, 2010 by Pablo Palatnik
If you haven’t figured out yet how valuable Youtube is for online marketing, you must live under a rock. In its 5 year anniversary, Google announced it gets 2 billion views a day, how would you not take advantage of this insane channel of marketing?
Google released a great new tool which you can find here: http://www.google.com/videotargeting
You can target individual videos that exactly target your niche. I attended Googles webinar to display what this powerful tool can do and they gave a great case study that really showed how powerful this can be. It was a campaign for American Apparels dog clothing. What did they do? They targeted videos that had large volume of views and bid on that advertising placement. Their cost was about .15 cents per click and had some really good ROI.
So, let’s say you sell mens underwear and you are wondering how you can use this tool. Simply go to the video link above (the tool Google provides) and search for anything that can relate to mens underwear such as: Men models, great workout, anything that can relate to men and looking good? You have to get creative, as always, that’s how you’ll make the campaign successful.
