Google Re-Designing Its Look – Google Redesign in 2010
May 10, 2010 by Pablo Palatnik
As the web evolves, so does Google. It has to. Although the biggest company on the web, one of the largest in the WHOLE world has made its BILLIONS through the way it has been designed for many years, it’s taking a new look in its search results. Why would they ever change something that is working?
“The Web is always changing, evolving, and innovating,” says Mayer. “It’s important even for sites that people use every day and are very familiar with, like Google, to update their look.” We’ve seen many changes over the years with BING and their search results, and the same goes for YAHOO and their search results. Maybe one, if not, the MAIN reason Google has been so successful in search besides it probably being the smartest algorithm when it comes to search is because of its simplicity to the user and least amount of cluttering.
In the Bloomber news article titled, “How Google Got Its New Look,” a great argument is made for Googles success. “Some in the search industry are skeptical of introducing such complexity to the results pages. “Advanced search almost never works,” says Jakob Nielsen, principal of the Norman Nielsen Group and co-author of the book Eyetracking Web Usability. “People don’t want to use a search engine. They want to get away from a search engine. That’s the reason the advertising works so well—the search engine is one site they want to get away from so they might go to an advertiser.” In other words, Google has thrived precisely because it hasn’t tried to envelop its users in a full-frills experience.”
Comments (1)
Jakob Nielsen’s comments are spot on here. It is Google’s clutter free and simplistic design that allows their users to zone in on what’s important – the information they are searching for. That’s why Yahoo and Bing have adopted the same SERP design as Google. Very uncreative in my opinion, but it does work well.