B2B Lead Generation Quick Tips
May 5, 2010 by Pablo Palatnik
Most online marketing I would say revolves around business to consumer lead generation when it comes to lead gen. Generating business to business leads I would say is extremely similar to how you generate b2c leads.
Two methods of generating b2b leads:
1) Pay-Per-Click: Business owners are consumers. They also search the internet for services such as debt leads, mortgage leads, credit repair leads, etc. Owners of these service providers LIVE of leads and always need them. Create a killer landing page and start creating campaigns in the following engines:
-Google Adwords
-Yahoo Search Marketing
-Business.com
-Bing
-YellowPages.com
2) EMAIL MARKETING: Email list/eMail marketing can be a big b2b lead generation tactic if you can find a way to capitalize on how successful email marketing is. What do I mean? Many, MANY, business publications out there have newsletter with thousands of emails from business owners who subscribe to business news publications of all sorts, entrepreneurs, you name it.
Some of these publications sell space in their newsletters as ads. This would be a great way to generate leads for your busienss to business lead geneartion needs. You can also ask for the newsletter if they dont sell banner ad space, you can see if they would do text link sell, YES, in thier newsletter.
These are two very quick way you can start generating b2b leads.
Comments (1)
Excellent job.