Twitter Tools You Need and Want to Measure Twitter Success

March 18, 2010 by Pablo Palatnik

Reading over a post at MarketingVox, a real interesting post titled, “Retweets, Mentions and Followers: Managing Twitter, part 2,” covered some good ground on Twitter tools you can use that may really help you analyze and measure your Twitter success.

The one factor that has many small-medium size business owner is measuring if Twitter is a waste of time or really does bring good value to the marketing strategy. As much as I agree that Twitter is very important to an overall marketing campaign, it shouldn’t be the focus of all, specially if you’re limited on resources.

Here are a couple of Twitter tools that can help you out as posted in the article:

1) ReTweetRank: “measures the amount of retweets about you or your post per day, and try and which can be used it to compare your retweet rating against your competitors or peers.”

2) Twinfluence: “allows marketers to track how many of their followers are actually listening to their messages. “It helps to track the rate at which your campaign is growing among other metrics.”

3) TweetEffect: “lets a marketer track how many people are responding and reacting to posts. “This helps you identify what is and what isn’t resonating with your followers,” she says.”