Don’t Miss 90% of Searches Online
March 15, 2010 by Pablo Palatnik
If you read the eMarketer post, “Local Shoppers Look Online First,” you’ll realize why its so crucial to have a web presence, even if you’re just a local business. You can always just target specific areas, that’s what has made search engine marketing SO efficient for local marketing.
“The overwhelming majority of US Internet users research online to find local products and services, according to the “User View Wave VII” from BIA/Kelsey and ConStat.
The most common online tool used for local research was search. Nearly one-half of respondents used Internet yellow pages and 42% checked comparison-shopping sites before heading to local businesses.”
This also makes the case that you shouldn’t only settle for search engine marketing as there are plenty of hubs out there as well as search engines that can drive solid business. Are you doing any comparison engine marketing? Yellow pages? These hubs are also a great place to put some marketing dollars although I would suggest first making sure your search engine marketing strategy is in place and as optimized as possible before moving toward other hubs online. Nevertheless, it’s important to try other sources of traffic to see what kind of results you can get.
Really interested in Local Search Marketing? Check out these articles that can help you:
- Google Adwords Adds Click to Call on Mobile Ads
- Local SEO is One of The Top Places To Be in 2010
- Google Adwords Tip for Local Search Marketing
