Google Re-Naming and Re-Branding Google PageRank?
March 4, 2010 by Pablo Palatnik
How long has there been a battle regarding Google vs. SEO community, SEO community vs. SEO community and so fourth regarding the issue of Pagerank. Many believe its the be all end all of SEO and others just believe its a non-relevant factor but a calculated element in SEO for Google. Has your take on pagerank changed any in the past few months? People still look forward to pagerank updates as its an indication of your inbound links amongst some other factors.
So, what’s googles bief with Pagerank? Well, thats another thing for us to speculate on but basically the pagerank factor has sparked a sense of MISdirection in SEO, and thats where the confusion begins for webmasters and Google. While people are focusing on pagerank, Google may see that as people focusing on the wrong things when it comes to SEO. It’s all about LINKS if pagerank is a true metric of authority on your website. Why? Does Google give any pagerank based on on-page optimization, from what I KNOW, no. There may be some sort of calculation on there but IF THERE IS, its minimal to where it barely counts. So, how does Google get you to focus on natural link building, content building, etc. Tell YOU Pagerank means nothing and not to focus on it.
{Read the post: Is the PageRank Drop From Google Webmaster Tools a Ploy To Get SEOs Not Focus on PR to Build Links or Do They Think It’s Really Irrelevant?}
In yet another post from WebProNews today, an interview is conducted with Peter Norvig, Google’s Director of Research.
“Norvig said at SMX today that PageRank is still one thing that is “overhyped,” and that Google never felt that it was such a big factor. They have always looked at all available data, combining every available signal and tiring to figure out the best way to combine them.
Norvig also said that it may be time for some re-branding with regard to PageRank. There may be a different term in the pipeline. “There’s a technical formula that’s PageRank, which is the way of judging the links between pages, and that’s just one component of how we rank the pages and you get your final search results. There’s all these other things that come in, but they don’t have a catchy name. So some people apply PageRank to mean all the components that give you the final ranking, and that’s where we get confused. So probably we need some other term for that…We’ll get some marketing guys on it.”
So, is Google really going to get rid of the “PageRank” word to come up with another term to mean what pagerank means today? Will google come up with another tool or metric to try and get seos and webmasters to focus on something else?
