Facebook Drops Microsoft from Ad Display Deal
February 10, 2010 by Pablo Palatnik
Facebook drops Microsoft advertising (who owns a small percentage of the social giant) from its display ads as it will start selling its own display ads. We have seen that there is success with Facebook Ads which many are leaning towards as paid search advertising through Google continues to increase its cost-per-click and decrease ROI for several advertisers. While Facebook isn’t a “cheap” advertising platform, it does show promise to several advertisers.
From todays press release:
Social media giant Facebook has decided to strike out on its own in the advertising arena as it has ended its display advertising deal with Microsoft.
Microsoft had been selling display ads on Facebook since 2006, and the current deal between the two companies was supposed to last until 2011.
However, the ties between the two companies have not been severed completely. Microsoft will continue to be Facebook’s search provider and will make more features from its search engine, Bing, available to Facebook users.
