Twitter Demographic Report – Who Is Really On Twitter?
January 29, 2010 by Pablo Palatnik
As many small, medium, and large businesses are jumping on the Twitter bandwagon, it’s also very important to understand who is using Twitter and how? Let’s take a look at some of the demographic that uses Twitter and other information you can find valuable as a marketer on Twitter.
A) TRAFFIC: Twitter, obviously, has great traffic. As the fastest growing social network in the world, we can expect this traffic to increase through 2010 as Twitter can and may become a very useful and effective way of communicating online for the masses.
B) DEMOGRAPHIC: Twitters demographic has been a young demographic until mid-late 2009, when media began really using Twitter as a way of communication with the public, as well as many large web companies.
1- GENDER: The gender demographic, as you can see on the chart above is very even. Female lead with 53%, and Male 47%.
2- AGE GROUP: The bulk of the age group demographic ranges mostly from 18 years of age to 49 years of age. The highest demographic in age group is 18-34 years old being about 44% of users.
3- RACE: Caucasians lead the usage with 74% of the demographic on Twitter. African Americans have a 14% usage, then Hispanics with 8%.
C) TIME FREQUENCY: As you see on the chart, 72% of Twitter users are “passers-by” which means they have a short attention span to Twitter and are there because of a quick tweet, search something quick, etc. They account for 24% of Twitter traffic. 27% of Twitter users are regular users which I believe through 2010, that number will increase. They currently account for 41% of Twitter traffic. Only 1% of Twitter users are ADDICTS which account for 35% of Twitter users.
OTHER USEFUL DEMOGRAPHIC INFORMATION:
The audience that is on Twitter has a close affinity to the following:
Fashion/Cosmetics 4.7x
Communities/Teens 4.0x
Politics & Commentar 3.9x
Humor 3.8x
News/Information 3.8x
Teens 3.7x
Instant Messenger 3.7x
Music/Radio 3.7x
Discussion/Chat 3.4x
Science/Nature 3.4x
Science & Technology 3.4x
Horoscopes 3.2x
Baby 3.2x
Bridal 3.2x
Commerce/Music 3.0x
The people who visit twitter.com are also likely to visit these categories and sites:
Science and Technology:
TechCrunch.com, Wired Magazine, CNN.com
News and Information:
PopSugar.com, PerezHilton.com, Variety, Entertainment Weekly
TV:
Oxygen, VH1, MTV, BET
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Comments (4)
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[...] because the fastest growing demographic for popular social media tools (such as Facebook and Twitter) are part of the non-traditional [...]
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[...] sense for you. Earlier this year, Jan 2010, I wrote blog post that was fairly popular regarding Twitter demographics which you should check out. It went in depth as to what demographics you can find on the large [...]