Google Adwords Changes Its URL Display Policy
January 20, 2010 by Pablo Palatnik
Google is still at it making changes to how ads are displayed in the SERPs. In the latest post on the INSIDE ADWORDS blog, Google describes how these changes will occur. It seems these changes are only being made to sites that are hosted on hosted domains. For example blogs on wordpress or blogspot that you do not have your own domain for, but host it through them.
As described by Google:
Let’s say I wanted to create an ad linking to this blog: http://adwords.blogspot.com. In the past, blogspot.com would have been an acceptable display URL. Because there are so many independent blogs hosted on http://blogspot.com however, we now require the display URL to reflect the specific blog reached upon clicking the ad– in this case: adwords.blogspot.com.
Incorrect:
Destination URL: http://adwords.blogspot.com
Display URL: blogspot.com
Correct:
Destination URL: http://adwords.blogspot.com
Display URL: adwords.blogspot.com
Going forward, ads that don’t include this additional information in their display URLs will be disapproved. A suggested display URL will be provided in the disapproval email notification, but we encourage you to proactively adjust any ads that you think might be affected by this change.
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