Apple iPhone to Make Bing Default Search Engine
January 20, 2010 by Pablo Palatnik
As this isn’t 100% verified for the moment, it seems Apple is very close to signing a deal with Microsoft to make BING the iPhones default search engine. As the iPhone has most of the share on smart phones (I think), the default search engine on these phones can make a big difference in search share over the next year or two. Apple and Google have started to distance themselves in a big way when CEO of Google Eric Schmidt resigned from the board of Apple and Google has now launched its own phone, the NEXUS ONE. (Compare the iPhone vs. Nexus One)
“Nearly 13 years later, Apple and Microsoft are reportedly in talks to strike another deal, one that would make Microsoft’s Bing the default search engine on the iPhone. According to Business Week, sources close to the matter have said that Apple and Microsoft have been in negotiations over the past few weeks, and even if a deal isn’t ultimately reached, the fact that Apple is considering it underscores just how seriously Apple views the threat from Google and its ever expanding range of products/services.
Over the past few months, the relationship between Apple and Google has done a complete 180. One minute, Google CEO Eric Schmidt is a member of Apple’s board of directors, and the next thing you know, Schmidt resigns due to conflicts of interest and Google and Apple are battling it out over Apple’s rejection of Google Voice from the iPhone.”
Read the whole story @ NetworkWorld.com ————> Apple in talks with Microsoft to make Bing default search engine on the iPhone
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