How To Promote Your Press Release Online
January 19, 2010 by Pablo Palatnik
Submission of press releases online is growing in popularity as a pretty solid SEO tactic. Through press release, you can do some good link building, especially if you have a real good press release that will catch the attention of media outlets and bloggers if you’re lucky.Most of the time, that’s really not the case but that what you hope for.
In any case, promoting your press release online is very important and there are a couple of things you can do to optimize the exposure of your press release in some easy steps.
1) Start by submitting your press releases to free services. Here is a good list to start:
Free Press Release Submission Websites which was a post from last month.
2) Find niche blogs and media outlets that you can email press release. Do not just email press release though, that, for the most part, will not work. Write a subject like attention to a contact if possible and website name. Let them know why the press release is important and how their readership can benefit from it.
3) Comment on VERY related blog post regarding the news and a link to the press release. The other day I dropped a URL on a comment from a popular blog, very related, and got a few hits, and rolls in little by little everyday. Targeted traffic, whatever the amount, is GOOD traffic.
4) If you still need more sources, type in 1-5 keywords in Google News. See what your competition or WHERE your competition is submitting their press release and try to submit there as well.
5) DONT BE CHEAP. With much understanding, if you’re working with no budget, do whatever and everything you can to get free exposure for your press release, but if you have some money you can play with to get some exposure, websites like PRWeb and other PR wire services is definitely worth the money. Not only will give you some good link juice to your page granted you purchase a plan that will suffice giving you a link with anchor text but will also get you the exposure your PR needs.
