Matt Cutts on Links from Facebook and Twitter : What They Are Worth
January 18, 2010 by Pablo Palatnik
The Google Webmaster Blog put another video, this time Matt Cutts talks about how Google rates links from Twitter and Facebook. As I’ve always said, a link will be a link. It can serve two main purposes. The first one is drive traffic. That’s the only reason, IN MY OPINION, it is important to place a link in a relevant niche page so that the link is in a position to get traffic from interested people in that niche.
The second purpose, the one probably more important to SEOs in particular is the flow of pagerank. Any link with some authority (pagerank is mostly used to determine this-or rankings in the serps) in Googles eyes, if you do place a link (do-follow) then it will pass on PAGERANK.
On this video, Matt Cutts discusses these factors and linking in regards to the two social media giants of the moment, Facebook and Twitter.
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