Interview with Amanda Steinberg From DailyWorth.com
January 13, 2010 by Pablo Palatnik
In this interview of the PalatnikFactor.com interview series, we are talking with Amanda Steinberg, founder of DailyWorth.com. What does DailyWorth.com do? As described on the site itself, it’s a free daily personal finance email for women. It’s pretty simple, you sign up, and everyday you get an email with financial advice, tips, ideas, and so fourth.
Amanda Steinberg from DailyWorth.com - Credit: Jeremy Messler
Amanda has been featured on Forbes and more recently, in an Inc article showcasing entrepreneurs and their start-ups.
Q: Amanda, can you tell us a little bit more about DailyWorth and how the idea to start this came about?
A: DailyWorth is a free daily email about personal finance for women. Here’s why I started it: In my 20s, I was a great earner, making upwards of 100K annually. When I turned 30, I realized that I had nothing to show for it. I hit a breaking point: I was deep into 60 hour work weeks, and I still wasn’t making ends-meet. To make matters worse, I’ve fought off debt and overspending my entire adult life. I was living life under the assumption that, if I made more money, I’d have more money. That’s not how it works. Statistics abound detailing how women, far more than men, have issues around money — specifically as it pertains to earning and saving. I started DailyWorth to help women like me establish real net worth.
Q: How many subscribers does DailyWorth have?
A: 9,000
Q: How do you monetize DailyWorth.com?
A: Now – ad sponsorships. We’re also building relationships in lead generation and webinars.
Q: Can you share with us your current online marketing strategies?
A: My target market is women aged 25-45, though we’re reaching many women into their 60s! I’m currently making use of both paid and unpaid advertising. An example of unpaid? I guest blog for Etsy. Paid? We’re a sponsor of the White House Project – a non-profit that develops women as leaders. Both organizations offer extensive exposure to my target market.
Q: Have you placed heavy focus if any at all on search engine marketing (i.e. pay-per-click or search engine optimization)?
A: No, none. I’m doing too well with my existing efforts and not sure that the conversion would be there. Then again, if anyone wants to send me a proposal 
Q: What current social media strategies are you currently using to drive traffic to DailyWorth.com (i.e. Facebook, Digg, etc)?
A: Facebook and Twitter. Twitter has been the best. Facebook allows me to have direct relationships with readers and get instant feedback. I love that.
Q: What current online marketing strategy has proven to be most successful?
A: Email marketing of course, and guest blogging on niche sites (Etsy, ForbesWomen) with a lot of traffic. I’ve had a bit of luck with online contests, but the subscribers I get through them I think aren’t as loyal. I think they just signed up for the prize.
Q: What would be your advice to someone who wants to or is just starting their own online business (ecommerce, blog, etc)?
A: Make sure you understand your MODEL> that is — how you will make money. Look for comparable businesses. Just because you have a great idea doesn’t in any way shape or form mean it will make money.
We really appreciate your time Amanda and wish you much success with DailyWorth.com. THIS IS AN EXCLUSIVE PALATNIKFACTOR.COM INTERVIEW.
