The Adwords Bible To Optimize Your Content Network Campaigns
January 11, 2010 by Pablo Palatnik
There is still, in my opinion, much mystery to many regarding how to effectively run their content network campaigns and how to make sure there is a positive ROI with the strategy. The content network can be a very effective way to drive traffic to your website for very cheap but usually does not have the same conversion rate and ROI.
Over the past 2-4 years, Google has done a great job, and continues to do so in regards to making the content network effective for advertisers. Advertisers have been using the content network not only for advertising purposes but also serves as a branding vehicle as many websites use the content network to monetize.
Googles Adwords blog, Inside Adwords, has posted a list of videos that can really help you optimize your content campaigns. If you haven’t created a content campaign or have one on pause, it’s worth a shot to get them going again. Like your Adwords campaigns, content can deliver great results with testing.
Campaign setup best practices
Ad Group Set Up
Keyword Setup
Ad Text Set Up
Setting Up Bids
Conversion Tracking
